The German Handelsblatt reports here about the sale of Aston Martin.
“The struggling US car manufacturer Ford sells its British luxury brand Aston Martin.
The transaction puts the value of Aston Martin at US$925 Mill.
The buyers are David Richards and John Sinders along with Investment Dar and Adeem Investment.
The selling price is US$848 Mill. Ford will keep a share in Aston Martin worth US$77 Mill.”
We wish the new owners a lot of fun and success with their acquisition.
It will be tough to earn a decent return on this high purchase price by selling cars alone. Maybe they already plan on capitalizing this great brand through licensing