Esprit signed a brand license for hosiery.
The licensee will design a spring 2010 collection of Espirit-branded socks and hosiery for the USA.
The socks and hosiery line will include sizes and styles for women, kids and infants.
The licensee also holds brand licenses from Fila and Spa.
On varios occasions we reported abou the success of Ferrari in licensing. Now three brands, Ferrari, Maserati and Ducati signed jewelry licenses with one licensee.
Surly, Ferraristi and other brand fans will by cuff links and maybe other predominantly male jewelry. The same might be true for Maserati, I guess to a smaller extend. But Ducati?
I cannot see a Ducati rider wearing Ducati cuff links or tie pins. Can you?
If these three licenses are in a package, the licensee is up to some up hill battle.
On varios occasions we reported abou the success of Ferrari in licensing. Now three brands, Ferrari, Maserati and Ducati signed jewelry licenses with one licensee.
Surly, Ferraristi and other brand fans will by cuff links and maybe other predominantly male jewelry. The same might be true for Maserati, I guess to a smaller extend. But Ducati?
I cannot see a Ducati rider wearing Ducati cuff links or tie pins. Can you?
If these three licenses are in a package, the licensee is up to some up hill battle.
Here we reported, how Kodak and Xerox re-launched or continued products through brand licensing. Now another brand is re-introducing long time classics.
Braun, which became part of P&G through acquisition of Gilette, signed a license for watches and clocks. Braun has a long tradition of wonderfully designed products like stereo and TV systems, watches, alarm clocks and other household products. Braun received many design awards in past decades.
Now the licensee will re-introduce some of them.
I hope they bring back one of my personal favorites:
The licensee also holds a brand license from Italien Jeans brand Fiorucci.
Die Marken Ferrari, Maserati und Ducati vergaben je eine Markenlizenz für Schmuck. Und alle drei beim selben Lizenznehmer.
Über den Erfolg von Ferrari-Lizenzen haben wir bereits mehrfach berichtet. Ob Maserati und Ducati ähnlich erfolgreich sein werden? Und das gerade mit Schmuck?
Ferrari-Fans werden sich auch mit Manschettenknöpfen, Krawattennadeln und möglicherweise auch Ringen schmücken. Bei Maserati- und Ducati kann ich mir das schwer vorstellen.
Wenn es sich bei den Markenlizenzen um einen “Package-Deal” handelt, werden die Beteiligten wenig Freude daran haben.
