Brand News

Lately this question comes up more often, when we talk to prospective clients. It is a result of bad business behavior in some areas.

Banks are known to charge both sides of deals that they broker. Old media companies are charging advertisers for the attention of their readers or viewers, while at the same time charging those same readers for subscriptions.

Whether we are representing a brand owner in licensing a brand or whether we are consulting a licensee looking for a new brand: We only collect from one side, from our client. Because we work and negotiate on his behalf.

Everything else we see as unethical.

Der bisherige Lizenznehmer für DOB von John Galliano, Ittierre SpA, steckt bekanntermaßen in Schwierigkeiten, das Unternehmen steht unter Insolvenzverwaltung.

Nun hat John Galliano die Lizenz an Gibo vergeben. Gibo ist unter anderem Lizenznehmer von Marc Jacobs, Chloe und Roberto Cavalli und gehört wie Jil Sander zur Japanischen Onward Holdings Co.

Bei Ihrem nächsten USA Besuch können Sie Jack Daniels essen. Nachdem die Marke bereits eine Markenlizenz für Barbeque-Soßen vergeben hatte, kommen nun – wieder in Lizenz – tiefgekühlte fertige Fleisch-Gerichte in Lizenz auf den Markt.

Nach einem erfolgreichen Test in Kalifornien erweitert der Lizenznehmer die Distribution auf die gesamten USA.

Der Markt für Tiefkühl-Fertig-Produkte erlebt in den USA ein ähnliches Wachstum, wie in der BRD auch.

Passend zum Thema berichtet das Manager Magazin hier über Whisky zum Essen und Kochen mit Whisky.

After bringing barbeque sauces with Jack Daniels inside to market a while ago, the parent company now launches a line of refrigerated ready to eat meat dishes at grocery and club stores. And again, this comes via brand license.

The line includes among others baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken. All varieties are made with Jack Daniel’s.

After a test phase in California the products will now roll out nationwide in selected stores.

As reported earlier, Ittierre SpA, the former womenswear licensee of John Galliano is in trouble. The company is in receivership and many of its assets are up for sale.

Now John Galliano signed with Gibo for womenswear. Gibo is a licensee of brands like Marc Jacobs, Chloe and Roberto Cavalli and like Jil Sander is owned by Japanese Onward Holdings Co.