Coolness Factor

WWD reports here about the results of Piper Jaffray’s biannual “Taking Stock With Teens” study.
Teenagers nationwide were asked which apparel and footwear brands reigned supreme in terms of how trendy they were.
In addition, the study found teens continue to spend a significant amount of money on apparel, footwear and accessories

The trendiest brands with Teens are:

  1. NIKE
  2. PUMA
  3. POLO RALPH LAUREN
  4. STEVE MADDEN
  5. GUESS
  6. ADIDAS
  7. NINE WEST
  8. QUIKSILVER
  9. ROXY
  10. VOLCOM
  11. FOSSIL
  12. REEBOK