Do you wonder, what this Blog is about?
Following you will find some answers.
Even to questions, you have not asked.
Who is writing this?
We are experts from licensing, marketing, sales, legal and finance.
Since 1998 we are extending famous brands into new product categories and geographic areas – mostly though licensing.
In addition, we are consulting brand owners, standardization bodies and financial institutions on brands, branding and IP evaluation and financing.
More about us here.
Do you have a question? Then please contact us here.
Since when?
In 2005 we started with this article about Grundig.
Who is our audience?
The brand and licensing blog informs brand owners and brand managers. Naturally, all others are welcome to read on too.
What do you find here?
We publish news about brands and licensing. Often we refer to actual issues, give you a link and sometimes our opinion. Once in a while it is negative; in any case it is just our opinion.
What can you do?
First of all: read.
And check back soon.
Search this Blog
You can search for specific words in our blog.
Within the header of our free host Blogger on top left just enter your search term and click “Search Blog”.
Read by issue
On the right side you find “Labels”. There, our posts are sorted by issue or brand. Click on a label and see all we ever published about something like brand value.
Missing an issue? Want to add something?
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Comment
Feedback? Ideas? Please comment!
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If you:
- like something,
- or dislike something,
- have an idea,
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Now, enjoy reading and give us feedback please.
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