Lacoste is following in the footsteps of Levi’s, Giorgio Armani, Prada, Mandarina Duck and others by entering the market for cellphones.
We had predicted a while ago, that cellphones will be to this decade,
what sunglasses were to the 90ies.
Lacoste signed a license and products are expected to be on shelfs by 2010.
The licensee also holds a brand license of Hummer,
the brand recently sold by General Motors.