Levi’s announced here the launch of cellphones:
In tune with its young consumers, the Levi’s brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories. The Levi’s phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.
The functional essence of the Levi’s brand’s design philosophy is perfectly captured by the phone’s compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.
“Technology is at the heart of today’s youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi’s, a brand that is driven to meet the desires of young people”, says You Nguyen, Senior Vice President of Levi’s Product.
The Levi’s phone is manufactured and sold under license.
It will be available in selected stores throughout Europe as of September 2007.
We don’t know, what makes the chain unique, it doesn’t look unique. Or what might be unique about a fastening solution for a cell phone at all. But the cell phone market seems overly crowded with successful brands already.