The two Mustang brands are now competing in the fragrance business.
The European jeans brand Mustang launched its line of perfume and body care through a license in September 2006, picture on top.
The American car brand Mustang, signed a license for a men fragrance to be launched in the USA in July 2007, picture below.
The perfume business is very global – just think of duty free shops – and it has high margins. Therefore the gray market is huge and it is almost impossible to control distribution. The retailers will have a tough time distinguishing the offers.
Will the consumer confuse the two fragrances?
I think that is unlikely, even with both brands showing a very similar horse.
It will be interesting to see, which Mustang comes in first in this race.
Which Mustang are you betting on?