According to WWD, the beverage brand is launching the Pepsi Clothing women’s line for spring, following a fall 2006 men’s launch. The women’s line will add a juniors bent to the urban angle of the men’s collection, which capitalizes on Pepsi’s music ties and is sold exclusively in urban specialty stores.
The women’s lineup includes active wear, denim, tops and outerwear, wholesaling from about $12 to $50.
A decade ago, Pepsi created Pepsi Stuff, a line of T-shirts, hats, sweatshirts, jackets and other items, promoted with TV commercials featuring Cindy Crawford and Shaquille O’Neal.
Both the women’s and men’s lines are designed by Christopher “MC Handz” Rogers. The men’s line is already in 200 doors, and women’s could be in up to 1,000 within a year, capitalizing on many of the men’s stores while adding junior specialty stores and department stores. It’s also sold at pepsistyle.com.