According to many sources, Polaroid, pioneer of instant photography that went into bankruptcy for the the 2nd time, was sold to a partnership for mere $88 Million. The brand Polaroid was considered the most valuable asset.
The partnership will develop a global licensing business for Polaroid.
The partners also have acquired The Sharper Image, Linens ‘n Things and Bombay Co. One of the buyers also bought Ellen Tracy a while ago.
Less then $88 Million for a truly global brand.
That puts fancy brand value ratings into perspective.