Some licensing contracts contain a risk, limitations on where the licensee might sell the licensed goods.
Why do we point out that risk? Because recently two licensing partners were sued in court by a discount retailer and the court fined the partners quite heavily.
Apotheke-adhoc reports (translation):
The Swiss buero for competition set a Million Dollar fine against the manufacturer of Elmex, Gaba International. The reason was the longstanding prohibition of Elmex imports into Switzerland, that was part of the licensing contract between Gaba and its Austrian licensee Gebro Pharma. The fine against the manufacturer located in Basel amounts to 4.8 Million Franks (or 3.18 Million Euros).
In 1982 Gaba and Gebro signed a licensing contract, which prohibited the licensee from selling the licensed Elmex products into Switzerland. This limitation was considered an illegal export prohibition.
…
The buero for competition fined the licensee Gebro with 10,000 Franks (6,614 Euros) only, because the company did not benefit from the illegal clause.
Gaba is part of the US-company Colgate-Palmolive.
So please, check your licensing contracts for illegal selling limitation clauses and eliminate them where necessary.