Rollei-branded digital cameras are slated to return to Europe, according to the Photo Marketing Association (PMA).
Licensing for the brand has been acquired by RCP-Technik GmbH & Co. KG, a company based out of Germany, which will allow the positioning of the Rollei brand throughout Europe. The company is a subsidiary of Supra Foto Elektronik Vertriebs GmbH, a camera and accessory company.
According to PMA, Thomas Guettler, the managing director of RCP-Technik, said the company intends to launch Rollei-branded digital cameras in exclusive designs and will target specialty retailers. RCP-Technik, however, will rely on the service infrastructure and the purchasing
power of its parent company, he said.
The Rollei brand will be positioned in the digital camera and accessories market, according to PMA. The products will be released this September in Germany and in additional European countries in early 2008.