In the UK, Land Rover is joining a broad range of automobile brands to license a cellphone.
So far there are cell phones from Ferrari, Aston Martin, Lamborghini, Porsche Design and Hummer. And Hummer is competing with a very similar positioning.
We noted earlier that cellphones will displace eyewear as image product No. 1.
Our database lists over 60 eyewear licenses presently and less then 10 for cell phones.
Watch out for more to come.