Puma is changing from a joint venture for socks and underwear in the USA to a brand license.
In 2024, the joint venture generated €428M, nearly 5% of group revenue.
The partners have been working together for 25 years.
Puma is changing from a joint venture for socks and underwear in the USA to a brand license.
In 2024, the joint venture generated €428M, nearly 5% of group revenue.
The partners have been working together for 25 years.