Esprit licenses Kidswear

Esprit has a brand license for kidswear again. For a while the category was handled inhouse.

The new licensee is Zannier, which also holds licenses for Levi’s, Kenzo, Oxbow, and Marc Jacobs.

The brand license runs for five years.

Strellson changes underwear

As of new the new licensee for Strellson underwear is Sanetta. The brand license had been with Schiesser previously.

Sanetta already holds a brand license from Camp David next Generation.

Cosmopolitan Parfum Lizenz

Die Zeitschrift Cosmopolitan hat in Lizenz Parfum auf den Markt gebracht. Der Lizenznehmer ist Jigsaw ESL.

Markteinführung war in 350 Boots Stores in UK, Deutschland und Australien sollen folgen.

Damit tritt Cosmopolitan, die bereits eine Brillen-Lizenz vergeben hat, in direkten Mitbewerb mit Werbekunden aus der Parfum- und Kosmetik-Industrie.