Author: admin

Ferrero SpA erwirbt den Britischen Süßwaren-Hersteller und -Einzelhändler Thorntons PLC.

In der Vergangenheit war der Besitzer von Marken wie Kinder und Nutella eher zurückhaltend mit Akquisitionen.

Der Spülmittelhersteller Fit erwirbt die Haarpflegemarke Gard von Doetsch Grether AG.

Fit stellt Handspülmittel, Maschinenspülmittel, Haushaltsreiniger, Waschmittel und Weichspüler her. In den vergangenen Jahren übernahm die Firma die Marken Rei, Sunil und Kuschelweich.

Karl Lagerfeld returns to the USA and Canada via a joint venture.

The partnered is G-III Apparel, which will control 49%, develop and manage the Karl Lagerfeld stores, and will be in charge of wholesale.

The relaunch of Karl Lagerfeld in the is planned for Spring 2016. In the 1990s German Steilmann Group held a license for Karl Lagerfeld menswear. It went bust and was later acquired by Miro Radici.

Karl Lagerfeld will continue to manage the existing licenses for eyewear, fragrances, cosmetics, watches, and jewelry.

Ferrero SpA agreed to buy the much smaller U.K. rival Thorntons PLC.

In the past the owner of brands like Kinder and Nutella has been quite shy about acquisitions.

The case of Michael Jordan vs Dominick’s Finer Foods has made news. The website trusttreetrademarks.com is just one example. But they are missing a few points.

Dominick’s used the brands to sell steaks. Altough there are three steak hoses using Michael Jordan. One is in NYC, in Connecticut, and in Chicago. Here are the websites www.michaeljordansteakhouse.com.

A quick online search for “Michael Jordan Steak” leads to among others wikipedia, where one can read:

The company has a line of USDA Prime Steaks, sauces, condiments, grillware and collectibles, under the Michael Jordan Steaks brand. The steaks can be ordered on their website and shipped directly to customers nationwide.

So, Dominick’s used the brand in a product category, where Michael Jordan is using / licensing it already. And that was not difficult to find.

Michael Jordan has profited from his brands quite substantially. And no proprietor of a valuable brand can afford to lose it, But this happens, if you do not defend it. If Michael Jordan had not filed suit, he was in danger of losing his brand, at least in that category.

Dominick’s could have asked for a license. It is not that difficult.