The trademark office reports that 66,613 additional brand applications were filed in Germany during 2014, and 47,980 brands were registered. Applications increased by 10.7 %, registration by 10.3 % compared to 2013.
The total number of registered brands in Germany was 793,700.
[:de]Givenchy vergab seine Brillen-Lizenz neu an Safilo. Der vorherige Lizenznehmer war De Rigo.
Die Markenlizenz läuft fünf Jahre und gilt für Sonnenbrillen und Korrektur-Brillen.[:]
[:de]Kate Spade kündigte weitere Marken-Lizenzen an.
Vier Lizenzverträge wurden unterzeichnet:
mit DWI Holdings für Bettwäsche und Bad-Textilien
mit EJ Victor, ein Ralph Lauren Lizenznehmer für Möbel
mit Kravet für Heimtex und Tapeten
mit Jaipur für Teppiche
Markteinführungen finden bis Frühjahr 2016 statt.[:en]Kate Spade & Company Announces Expansion Of kate spade new york Home Category
Licensing agreements signed for bedding, bath, furniture, fabric, wallpaper and rugs; expands into housewares
NEW YORK, March 3, 2015 /PRNewswire/ — Kate Spade & Company /quotes/zigman/29417586/composite KATE -2.04% today announced an expansion of its growing home category with four new licensing agreements under the kate spade new york brand. The partnerships will fuel Kate Spade & Company’s long-term growth strategy and continued focus on product category expansion. The collections, which will debut between May 2015 and spring 2016, will be available in a range of fine retailers, interior design showrooms and on katespade.com.
The new home collections include bedding, bath, furniture, fabric, wallpaper and rugs and will complement existing successful categories including tabletop with Lenox Corporation, table linens and kitchen textiles with Town & Country Living and stationery and gifting collections with Lifeguard Press. To ensure high-impact, authentic expansion in the home category for kate spade new york, Kate Spade & Company is collaborating with the following best-in-class licensing partners:
DWI Holdings , a recognized leader in sophisticated and luxurious home textile products, will manufacture and distribute bedding and bath;
EJ Victor , a quality fine furniture maker, will manufacture and distribute furniture;
also Ralph Lauren!
Kravet , a global home furnishings leader, will manufacture and distribute fabric and wallpaper; and
Jaipur , one of the largest global manufacturers of exquisite, handmade rugs known for their commitment to social responsibility, will manufacture and distribute rugs.
Craig A. Leavitt, Chief Executive Officer of Kate Spade & Company, said, “We are intently focused on our two key axes of growth – product category expansion and geographic expansion – and reaching customers across our four category pillars, women’s, men’s, children’s and home. This robust expansion of home decor offerings under the kate spade new york brand is an important step towards our vision of becoming a powerful, global, multichannel lifestyle brand.”
The Company is also expanding its successful license with Lenox Corporation and introducing a kate spade new york housewares collection named All in Good Taste. The new collection will feature decorative food prep items, cookware and bakeware, and will be available in August 2015.
https://secure.marketwatch.com/story/kate-spade-company-announces-expansion-of-kate-spade-new-york-home-category-2015-03-03[:]
Givenchy moved its eyewear license to Safilo Group from De Rigo.
The new brand license has a five-year term and covers sunglasses as well as correction glasses.
Kate Spade announced more licenses for kate spade new york home.
Four new licensing agreements were signed:
DWI Holdings for bedding and bath
EJ Victor, a Ralph Lauren licensee for furniture
Kravet for home textile and wallpaper
Jaipur for rugs
Product launches are between now and spring 2016.
