Adidas sells its Rockport brand to competitor New Balance and Berkshire Partners.
The transaction has a value of ~280 Million Dollars and is supposed to close in 2015. Adidas will have to take a write-down in the double digit Millions.
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Weight Watchers Cereal License
In its core business, meetings, Weight Watchers is facing competition from the internet. There are plenty of apps and fora for dieting and healthy living and calorie count. That makes the licensing business for food and beverages even more important.
From the licensee Mom Brands comes a line of cereals, launched in the USA in 2014, now rolled out nationwide.
adidas licenses headphones
adidas licensee/co-brand Monster adds to the headphone collection.
The adistar Bluetooth ACT by Monster is part of micoach fitness devices.