Puma Lizenz von P&G zu L’Oreal

Die Puma Lizenz für Kosmetika wechselt per 1.1.2015 von P&G zu  L’Oréal.

P&G hat als Massenanbieter einfach nicht die Kultur für Luxus oder Premium.

Gleichzeitig schwächelt die Marke Puma seit einiger Zeit.

Puma license from P&G to L’Oreal

[:en]Reportedly, as of January 1st, 2015, the new licensee for Puma cosmetics will be L’Oréal. The license was held by P&G before.

It seems, with its focus upon mass markets, or Billion Dollar brands, P&G is not suited for premium or luxury. At the same time, Puma has been struggling a bit of late.[:]

Quiksilver licenses additional categories

[:en]Quiksilver has signed new licenses:

– Parigi Group for young girls and children’s apparel under the Roxy brand starting Spring/Summer 2015 for most of the Americas

– E.Gluck Corporation for watches under Quiksilver, Roxy and DC

– Planet Sox for socks under Quiksilver, Roxy and DC for the US in Fall/Winter 2014, international from Spring/Summer 2015.

– Travel Plus International for luggage, backpacks and bags

– The Northwest Company for beach towels and beach related accessories

– SARL Euroglass and its affiliate Equity Bell for Quiksilver and Roxy surfboards, paddle boards, skateboards and accessories[:]