Author: admin

[:en]Still, quite a few brandowners and sadly even licensing agencies are confusing merchandising with true brand extensions. Recent example, the two Fender licenses as reported here.

It is obvious, that a brand for amplifiers and guitars has little competence in apparel and accessories and posters. Calling posters “wallart” does not change that. And if you look at the list of apparel and accessories products – t-shirts, hoodies, jackets, socks, headwear, wallets and key chains – it becomes obvious, we are talking about fan- and merchandising articles. There is a reason for those, and a market as well. But those products are unlikely to make it into traditional distribution. Distribution – availability – is still a core brand issue, and even today a website is no replacement for store distribution.

Many car manufacturers learned this the hard way.

 [:]

Juicy Couture vergab eine Lizenz für Schuhe an Steven Madden Ltd.

Die Lizenz gilt für Damenschuhe, das Territorium ist weltweit.

Wem G.H. Bass nichts sagt, der wird sich vielleicht an College Schuhe aus den 80ern erinnern. Bass ist Hersteller des Klassikers, auch bekannt als Weejuns oder Penny Loafer.

Bass ging durch einige Hände, zuletzt verkaufte PVH die Marke an G-III Apparel Group, Ltd. Diese vergab nun eine Europa Lizenz an die Englische Overland Ltd.

Overland will ab Herbst 2014 an Kaufhäuser und den Fachhandel verkaufen.

[:en]Juicy Couture has signed a brand license for shoes.

the licensee is Steven Madden Ltd., the territory is worldwide.

Product will be available in spring 2015.

 [:]

[:en]G.H. Bass Footwear, well known for its Weejuns aka Penny Loafers, has signed a licenses for Europa. After changing hands a few times, the current owner is G-III, which purchased Bass from PVH.

The Bass licensee for Europe is the UK based Overland Ltd. It will start selling Bass shoes to department and specialty stores in fall 2014.[:]