Author: admin

[:en]In brand evaluation we follow the income approach. Often the market approach isn’t feasible for lack of comparable transactions and the cost approach is plain wrong for brands. It rewards a big spender regardless of the return on investment.

NPR published an interview here, with a so-called brand evaluation expert, Oscar Yuan, a Vice President at the brand consulting firm Millward Brown Optimor. And this expert valuates the brand NPR at roughly $400 Million. His evaluation is based upon the size of the audience and the budget of NPR. In his expert opinion, the more NPR spends the higher its brand value. And I guess, that is just what NPR wants to hear.[:]

Prada hat für seine Marke Miu Miu eine Markenlizenz für Parfum vergeben.

Der Lizenznehmer ist Coty Inc.

2015 soll der erste Duft auf den Markt kommen.

Außergewöhnlich ist, dass Prada hier nicht mit seinem Lizenznehmer für die Marke Prada zusammenarbeitet.

[:en]For its Miu Miu label Prada has signed brand license for perfume.

The licensee is Coty Inc.

The first Miu Miu scent will be available in 2015.

It is noteworthy, that Prada did not go with its existing licensee for the Prada brand.[:]

Für Nord- und Süd-Amerika vergab Tommy Hilfiger eine Lizenz für Einrichtung.

Lizenznehmer ist LF USA, eine Tochtergesellschaft von Li & Fung.

Heimtex soll im Januar 2014 in den USA, Kanada, Mexiko und Südamerika verfügbar sein, Ab Herbst 2014 dann auch Teppiche und Möbel.

[:en]For the Americas, Tommy Hilfiger has signed a license for home textile and furniture.

Licensee is LF USA, subsidiary of Li & Fung.

The launch for home textile is planed for January 2014, furniture are supposed to be added for Fall 2014.

The territory is the USA, Canada, South America and Mexico.[:]