Mini Puma

This isn’t about a particularly small Puma or mountain lion.

Puma and BMW/Mini announced a license to develop and market fashion and lifestyle products for Mini.

Product will be available by 09/2012, distributed via Mini dealerships, Puma stores and selected stores.

Replay Lizenz für Bademode

Die Italienische Fashion Box, Inhaber der Marken Replay, Replay & Sons, We are Replay, Red Seal und White Seal, hat eine Markenlizenz an die ebenfalls Italienische Area B SpA vergeben.

Die Lizenz ist für Bade- und Strandmode, für Herren, Damen und Kinder.
Die Markenlizenz gilt weltweit, die Laufzeit beträgt drei Jahre.

Erste Produkte sollen zur Saison frühjahr/Sommer 2013 auf den Markt kommen.

Replay Swim- and Beachwear License

Italian Fashion Box, owner of brands like Replay, Replay & Sons, We are Replay, Red Seal and White Seal, has signed a brand license for swimwear and beach wear with Area B SpA.

The license is global for women, men and kids.

Product will be available by Spring/Summer 2013.
The license is for three years.

Fragrance Licenses Moving

According to WWD here, Elizabeth Arden Inc. has acquired the global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria.

The seller and former licensee is New Wave Fragrances LLC.