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Ducati gave a brand license to iSkin for a line of premium, performance-inspired carriers, holders and sleeves for laptops, tablets and similar-sized devices, including a body messenger for iPad and for cameras and iPhones.
The complete Ducati Collection by iSkin is available online. It will be rolled out to select premium outlets in the coming months.

Porsche Design Studio and New York/South Florida developer Gil Dezer of Dezer Properties and Dezer Signature Brands, recently announced a master licensing agreement to expand the Porsche Design Studio’s luxury brand reach into the Florida residential real estate market.

The venture’s first proposed project will feature a 57-story ultra-luxury tower called The Porsche Design Tower, complete with a sky garage, in Sunny Isles Beach. This tower will showcase a one-of-a-kind robotic parking system, allowing owners to park their vehicles in sky garages directly next to their units. It’s a first for Florida, but not so much for New York City.

This is a perfect example of multiple entities managing one brand. Porsche, still known best for luxurious, high speed cars, comes from and stands for mobility.
And now it licenses its brand for the least mobile thing, real estate. Did anyone think of the stretch?
And in case you missed it, there are quite a few building just like that already, where you park your car next to or even within your apartment.

Besides that, there are many reasons why branding plays almost no role in real estate. How often did Trump go bankrupt?

Jeans brand Replay signed a brand license for underwear.
The licensee is Impetus Textiles S.A.

Distribution is planed via 200+ Replay stores and through regular wholesale channels to specialty retailers and department stores.

According to its press release, Scannx Signed a brand licensing agreement with Xerox Corporation to develop, market and support a line of self-service book scanning kiosks for library patrons and staff.

The license runs four years.

The systems will let you scan a library book, document or photo and then easily store it to a USB flash drive, email it as an attachment, send it to Google Docs, fax it or print it.

The kiosks will be distributed through Scannx sales channels in the United States, North America, Latin America and Europe during the first quarter of 2012.

Nach Duft und Kosmetik vergab Xcel Brands eine weitere Lizenz, dieses Mal für Strümpfe an United Legwear Company. Wieder geht es um die Marke Isaac Mizrahi New York.

Auch dies Lizenzprodukte sollen im Herbst 2012 auf den Markt kommen.

United Legwear hält bereits Lizenzen z. B. von Puma und True Religion.