Xcel Brands vergab eine Duft- und Beauty-Lizenz an Cloudbreak Group für seine Marke Isaac Mizrahi New York.
Die Lizenz ist exklusiv und weltweit.
Markteinführung ist im Herbst 2012.
Author: admin
Zippo expanding brand drastically
The iconic lighter brand is expanding distribution international presence and product. Like many other brands, Zippo aims to become a “lifestyle brand”.
Besides lighters, measuring tools, pens and sunglasses, Zippo wants to offer a variety of products.
Isaac Mizrahi Legwear License
Xcel Brands has signed an exclusive licensing agreement with United Legwear Company, LLC. This agreement will give United Legwear the license to manufacture and distribute legwear for the Isaac Mizrahi New York brand.
The collection will be available at retail in Fall 2012.
Entenmann’s License for Coffee – 2nd trial
According to Progressivegrocer.com, Entenmann’s signed a brand license with White Coffee for flavored coffee and cocoa.
The coffee, licensed by White Coffee and now sold at Burlington Coat Factory, Dollar Tree and Entenmann’s Outlets, is expected to roll out to the mass market, supermarket, club store, drug store and foodservice channels nationwide.
This is a second attempt. In 2007 Entenmann’s had signed a license with Coffee Holding Co. This was discontinued in 2011.
Frohes neues Jahr
Wir wünschen Ihnen ein frohes neues Jahr.
Über den jahreswechsel haben wir einige kleine Änderungen an unserer Website vorgenommen. Wir hoffen, sie gefallen Ihnen.