Xcel Brands announced a fragrance license for its for the Isaac Mizrahi New York brand with Cloudbreak Group.
The license is worldwide. It covers fragrance, bath and body products, home fragrance and other related beauty products.
Product will debut in Fall 2012.
Targeted distribution are department stores.
Is brand licensing entering mainstream?
We had an interview request from a national TV network. Either they are ahead or brand licensing is gaining consumer interest.
Sadly, the hook is a bad example of brand licensing, where a brand has licensed lower quality product for promotional channels and does not fulfill its brand promise.
Or as the interviewer suggested, it is misleading the brand customers.
As reported by WWD, Armani moved its eyewear license to Luxottica.
The license will run for 10 years.
The previous licensee has been Safilo.
In einer Studie für die Britische Regierung empfiehlt Professor Ian Hargreaves von der Universität Cardiff den Aufbau einer Börse für immaterielle Vermögenswerte.
Mehr dazu auf Englisch hier: http://www.ipo.gov.uk/ipreview.htm
In a study, commissioned by the British government, professor Ian Hargreaves from Cardiff university, suggests the establishment of an exchange – a trading platform – for intellectual property.
For more, please read here: http://www.ipo.gov.uk/ipreview.htm
