After licensing its TV business only recently, Philips now entered a Joint Venture for the category.
The JV partner is the Hong Kong based TPV Technology. The two partners split ownership 70% TPV and 30% Philips.
Philips committed US$ 185 Mill. in advertising and additional financing.
Fossil, Inc. announced a strategic partnership with Karl Lagerfeld to design, develop, and distribute a line of men’s and women’s timepieces under the Karl Lagerfeld label.
The first timepiece collection is scheduled to launch in spring 2013.
As genial as Karl Lagerfeld seems to be as a designer for Chanel and Fendi, besides perfume, not too many licensees were successful in the past.
Menswear licensee ultimately failed after many years of losses. Then is was picked up again. But, the website, www.Karl-Lagerfeld.de, is dead. And even on his own site, KarlLagerfeld.com, nothing.
WWD reported here, that representatives of more than 40 German and international luxury brands launched the Meisterkreis – German Forum for Luxury, which joins the European Union’s four existing luxury associations.
Among the founding members are A. Lange & Söhne, Comtesse, KaDeWe, Leica, Gaggenau and the Hotel Adlon Kempinski in Berlin. International members include luxury brands Estée Lauder, Chanel and Dior. Some of those like Leica and Dior are already members of other European Luxury Associations, for example in France.
LIMA published its annual numbers.
Corporate brand licensing accounted for $19.7 billion in retail sales in the U.S. in 2010. It generated $845 million in royalty income to brand owners.
That is less than 5%. We hope this puts an end to the often claimed royalty rates in the double digit percentage area.
Retail sales of licensed goods declined again from 2009, by 4%.
Anfang 2011 hatte Mr. Clean, in Deutschland bekannt als Meister Propper, in den USA eine Markenlizenz für Autowasch-Service vergeben.
Nun folgt laut Forbes, der Rennveranstalter NASCAR mit einer Lizenz.
Der erste NASCAR Autowaschplatz eröffnete in Romeoville, Illinois. Fünf weitere Eröffnungen sollen 2011 noch folgen.
Bis 2016 zielt der Lizenznehmer, eine Neugründung, insgesamt 30-50 Stationen in Wisconsin, Illinois, Michigan und Indiana an. Monatlich sollen 10.000 Autowäschen unter Lizenz durchgeführt werden.
NASCAR hat in den USA die treusten Fans, treuer als NFL, NBA oder MLB. Durchschnittlich besitzt der NASCAR Fan drei Autos.
Würden Sie bei Formel 1 Ihr Auto waschen wollen?
