Author: admin

Das Handelsblatt veröffentlicht die Liste der Marken mit den meisten Fans bei Facebook:

Rang | Marke | Anzahl Fans

1. Kinder Riegel – 254.797
2. Starbucks – 251.530
3. Nike Football – 237.082
4. Lufthansa – 168.672
5. Otto – 166.567
6. Mc Donald’s – 153.585
7. iTunes – 133.488
8. Facebook – 126.959
9. Nutella – 120.757
10. PayPal – 117.314
11. Subway – 106.602
12. Esprit – 99.461
13. Audi – 97.626
14. Capri Sonne – 92.104
15. Toblerone – 87.085
16. LG Electronics – 77.867
17. Aperol Spritz – 76.805
18. dm-drogerie markt – 76.372
19. Ferrero Küsschen – 68.635
20. BMW – 67.334
21. Labello – 65.915
22. Baileys – 61.754
23. Xbox – 59.930
24. Disney – 58.450
25. Deutsche Bahn – 57.250

The car brand Lotus has gone through ups and downs lately. For weeks the fight over the brand license for Formula 1 racing teams has made news. 

Now the brand wants to launch a “New Luxury Lifestyle Brand”, “Lotus Originals”.
It will offer outerwear, knitwear and leather goods. Lotus said it has carefully hand picked the very best suppliers and materials to work with to ensure that quality reflects the future of Lotus.

This is a very crowded place with car brands like Porsche, Ferrari, Maserati and Lamborghini, Bugatti, Jaguar and Aston Martin, plus brands like Dunhill, Davidoff, Gucci, Hermes, Louis Vuitton, Montblanc, etc.

Ende 2010 hatten wir über eine Auktion von verwaisten Marken in NYC berichtet.

Hier nun einige Ergebnisse:

Shearson, eine Marke aus der Finanzindustries, erzielte $45.000.

Meister Bräu, die Prototyp-Marke für Light Bier $32.500.

Handi-Wrap brachte $30.000.

Shower Mate, Sun and Surf, Continental Illinois und andere wechselten den Besitzer für unter $10.000 das Stück.

Collier’s, The Linen Closet, Infoseek, Sports Heroes und Big Yank erzielten unter 2.000.

Computer City und Financial Corp. of America blieben unter $1.000.

Dies ist realer Markenwert gemäß Marktpreis-Ansatz, nicht irgendwelche Traumzahlen von Markenbewertungsexperten. Der Verkäufer hatte sich von der Auktion deutlich mehr erwartet.

We had written last year about an auction of some 159 brands. How did it go? Adage.com has a report about the results:

Shearson, the financial brand, fetched $45,000.
Meister Brau, the prototypical light beer, went for $32,500.
Handi-Wrap brought in $30,000.
Shower Mate, Sun and Surf, Continental Illinois and others were sold for less than $10,000 a piece.
Collier’s, the weekly magazine was purchased for $2,000. Equally, The Linen Closet, Infoseek, Sports Heroes and Big Yank.
Computer City and the Financial Corp. of America went for $1,000.

These are real market values, not “expert estimates”.