Rocker turned Brandmanager

Can it get any better? The “outlaws” are screaming foul and asking for the law to step in. How amusing.

The Hells Angels, represented by the Hells Angels Motorcycle Corporation, filed a law suit in the court of Los Angeles against Alexander McQueen and its retailers Saks and Zappos. McQueen quickly settled the case.

Isn’t it great? Rockers are discovering the law. Does that mean, the Hells Angels will from now on follow all laws? And if they are now seeking protection by the law, how does that change their image as “outlaws”?

Now, here is a real challenge in “brand management”.

Nicole Miller wird gemütlich

WWD berichtet, dass Nicole Miller eine weitere Markenlizenz vergeben hat.
Der Lizenznehmer ist die Carole Hochman Design Group.

Die vollstufige Lizenz umfasst Nachtwäsche, Hausmäntel und Hausbekleidung. Man könnte auch sagen, worin Frau es sich gemütlich macht.

Brand Management in Web 2.0

TechCrunch reminds us of Vitrue, an internet service company wit clients like Harley Davidson, Mentos, Crocs, Eddie Bauer and Maybelline

Vitrue got started four years ago, when Facebook was small and Twitter non-existent. Today they manage over 680 Facebook pages and Twitter accounts.That also includes moderating some 5 million comments.

Where else do you have that many direct, consumer initiated contacts? Maybe at your telemarketing inbound service.

Brand Management in Web 2.0

TechCrunch reminds us of Vitrue, an internet service company wit clients like Harley Davidson, Mentos, Crocs, Eddie Bauer and Maybelline

Vitrue got started four years ago, when Facebook was small and Twitter non-existent. Today they manage over 680 Facebook pages and Twitter accounts.That also includes moderating some 5 million comments.

Where else do you have that many direct, consumer initiated contacts? Maybe at your telemarketing inbound service.