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Jacuzzi launches luxury bedding products through a licensing agreement with JelSleep.

The Jacuzzi Bed Collection offers a variety of mattresses and adjustable bed frames, pillows and sheets. This comes as sort of a repeat from 2007.

Sony announced a new licensing program to produce “lifestyle products” from apparel to everyday items. We are very tired of that overused phrase.

Since 2009 the licensing program for PlayStation peripherals and accessories has more than 123 items from 45 licensees. Those are reasonable and valuable.

Zanussi hat seine erste Markenlizenz vergeben und zwar an HTI für Spielzeug.

Zanussi gehört zu Electrolux, deren Abteilung Global Brand Licensing aktiv Lizenznehmer für die Marken des Konzerns sucht.

Als erstes werden die Lizenzprodukte in Groß Britanniern eingeführt bei Tesco.
Die Lizenz gilt für Europa, den mittleren Osten, Australien und Südafrika.

Zanussi signed its first brand license with HTI for toys.

Zanussi ist part of Electrolux, which through its Global Brand Licensing department is actively looking for licensees.

Product will be launched in the UK with Tesco later this year.

The license covers Europe, Middle East, Australia and South Africa.

Jones Apparel Group announced an exclusive, world-wide license with Inter Parfums for women’s fragrances under the Nine West brand.

Under the agreement, the initial Nine West signature fragrance will be marketed and sold globally in better department stores, specialty retailers and Nine West retail stores.
An initial launch is planned for fall 2011.

Nine West is currently sold in 59 countries with flagship stores in leading cities, including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing.

The initial term of the agreement ends on December 31, 2016 with a provision for further renewal.