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Like other huge conglomerates focused upon industrial goods, i. e. Siemens, GE has been struggling with its consumer goods businesses. One answer was to sell the small appliance division to Black & Decker in 1984.

But GE continues to outsource and license their brand to a number of other companies as well. 

Now Walmart, the worlds lagest retailer, issued a recall on 900,00 GE coffee markers, maufactured under one of those brand licenses. Some 100 coffee machines had overheated, smoked, melted or caught fire.

This is no argument against licensing. Recalls happen, see Toyota.

The incident stresses the importance of quality control. And no manufacturer, much less licensor, can neglect this responsibility.

For decades there were two Porsche businesses: the car manufacturer Porsche and the design studio, Porsche Design. The later was known for design work and licenses. Big successes were watches, sunglasses and writing instruments. Less successful were leather goods, luggage and a coffee maker in co-branding with Siemens.
A few years ago the two companies were combined under one umbrella and a retail and licensing unit was added.
Maybe you have seen a Porsche Design store in Hamburg or NYC.

Now Mercedes-Benz is looking to copy that system and is launching “Mercedes-Benz Style”. The design division of the car company wants to sell design and license brand with design.

According to Brandchannel.com:

“In addition to car design, Mercedes-Benz Style is currently working on styling the interior of a helicopter and the exterior of a luxury yacht, completing the trifecta. But Wagener says any product is fair game, even beyond transportation – furniture, lifestyle products, industrial design, and anything else – as long as both the product and the manufacturer match our exclusive design and brand standards.”

For more on car brand licensing go here.

Hier hat sich jemand die Mühe gemacht, Marken nach Anzahl der Facebook Fans zu listen.
Verständlich, dass Facebook selbst auf Platz 1 ist. Dann folgen:

auf 2: Starbucks mit  7.222.582 Fans

auf 3: Coca-Cola mit 5,532,167 Fans

Wenn Sie mehr sehen wollen: http://fanpagelist.com/category/brands/

The most fans naturally has Facebook itself with 9,032,221 fans.
On 2 is Starbucks with 7,222,582 Fans and

on 3 Coca-Cola with 5,532,167 Fans

For some surprises go here:  http://fanpagelist.com/category/brands/

Nächsten Monat kommen von French Craft Leather Goods die in Lizenz gefertigten Lederwaren auf den Markt. Die Kleinlederwaren-Kollektion ist für Herren Damen und Kinder. 

Skechers bisheriges Markenlizenz-Portfolio beinhaltet Kinderbekleidung, Sonnenbrillen und Socken. Jüngst neu hinzu gekommen sind Taschen, Rucksäcke, sowie Messenger- und Laptop-Taschen von Global Design Concepts.

Weitere Markenlizenzen sollen folgen.