Laut SportsWearNet hat die Italienische Sportmarke Elesse eine Lizenz für Sports- und Casual Wear in Großbritannien vergeben.
Ellesse ist im Besitz der Britischen Pentland Group, der Lizenznehmer ist Focus Group.
Produkte sollen dem Handel im Juli vorgestellt werden und 2011 auf den Markt kommen.
If you are not familiar with Buzzword Bingo, here is the Wikipedia Link.
Lately, I feel an increased inflation of buzzwords in the branding and marketing community. Here is an example.
In the 80ies it was fine to have a trademark.
In the 90ies a label was alright.
Early in this decade everyone was a brand and owned a brand.
Nowadays, everyone has a leading brand and, after having sent one email outside the country, has a globally leading brand.
If you feel like we do, let me have the inflated buzzwords, that you notice. Please either leave a comment or send an email.
Maybe we can create a branding buzzword bingo.
According to SportsWearNet, Italian Ellesse has signed a licensing agreement for the design, sourcing and supply of sports and casualwear
Ellesse belongs to Pentland Group, the licensee is Focus Group.
Focus Group will show sport and fashion lines to retailers in July, collections hitting stores spring 2011.
Zum dritten Mal in Folge sanken 2009 die Einzelhandelsumsätze mit Lizenz-Produkten. Gegenüber 2008 betrug der Rückgang 10.8 %. Und schon 2008 waren die Umsätze 5,6 % niedriger als 2007.
Die USA sind der größte Absatzmarkt mit ca. 56%, gefolgt von Europa (22%) und Asien (12%). Die USA verzeichneten mit 11,6 % den stärksten Rückgang. In den USA werden etwa 46% der Umsätze mit Entertainment-Lizenzen gemacht. Dieses Segment verlor in 2009 rund 8%.
Weltweit sind Markenlizenzen aus Mode und Lifestyle führend mit 23%. Danach folgen andere Marken wie Nahrungs- und Genussmittel und Automobil mit 21% und Entertainment mit18%.
For the third year in a row sales of licensed goods are down, in 2009 by 10.8% compared to 2008. 2008 saw a 5.8 % decline over 2007.
The U.S. is the largest market for licensed merchandise worldwide, valued at $83.15 billion in 2009 or 56% of global sales of licensed merchandise. Sales in the U.S. declined 11.6%. Western Europe is the second largest territory at 22%, followed by Asia at 12%.
In the U.S. almost half the revenue (46 percent) was generated in the character segment, including all portions of the entertainment business. That segment declined 7.9 percent in 2009 compared with 2008.
Globally, fashion labels dominate the licensing stage, accounting for 23% of retail sales of licensed merchandise. Trademark/brand licensing, which includes food, automotive and other sectors, is second at 21%, and entertainment/character is third at 18%.
