Next month, Skechers small leather goods by licensee French Craft Leather Goods will arrive at retail. Three collections will be available: Men’s, Women’s, Kid’s.
The brand license portfolio of Skechers includes kids wear, sunglasses, legwear and as the most recent addition backbags as well as messenger- and laptopbags by Global Design Concepts.
More brand licenses are in negotiation.
Seit Jahrzehnten existiert neben dem Automobilhersteller Porsche auch das Designbüro Porsche Design. Vor einiger Zeit wurde die ehemals unabhängigen Unternehmen vereint.
Porsche Design arbeitet sowohl als Dienstleister als auch als Lizenzgeber. Bekannt sind die Brillen-Lizenz, die Uhrenlizenz, die Lizenz für Taschen und Schreibgeräte.
Nun will Mercedes mit seiner Design-Abteilung das Modell kopieren.
Laut Brandchannel.com sollen unter “Mercedes-Benz Style,” Design-Entwicklungen als Dienstleistung angeboten werden. Bisher wurden Uhren und Einrichtungsobjekte unter Mercedes entwickelt. Wie Porsche, will Mercedes auch Marke und Design in Lizenz anbieten.
Über die Wiederbelebung von Polaroid via Markenlizenzen hatten wir schon geschrieben.
Dem existierenden Lizenznehmer für DVD- und Blue Ray Player, Starlight, gab Polaroid nun auch eine Lizenz für LCD Fernseher.
Die Lizenz läuft sechs Jahre.
Starlight, the Polaroid licensee for DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems, added LCD TVs.
The owner of the Polaroid brand announced the signing of a 6-year licensing agreement.
TV programs and big screen movies can have big impact on what consumers want to buy. We know of two attempts in the past, to connect demand with purchase via internet, the meanwhile closed StarStyles and Pixazza.
According to NY Times a third attempt is SeenOn:
Television viewers who crave Serena’s handbag on “Gossip Girl” or Lo’s dress on “The Hills” have been able to log on to SeenON, a Web site that identifies and links to other sites that sell the clothes that stars wear onscreen.
Now, SeenON’s parent company, Delivery Agent, is changing its business model, and will start directly selling the clothes, accessories, furniture and gadgets seen in shows and movies. To do so, it has acquired, for an undisclosed price, Billion Dollar Babes, a company that hosts sample sales online and off.
Delivery Agent gives the entertainment companies another way to make money, through retail. The sales could also drive more people to tune in to shows as they are airing, to find out what the actors are wearing and buy the items immediately after the show airs, Mr. Fitzsimmons said. Already, conversations about shows on Twitter and other sites are encouraging more viewers to tune in live.
Obviously, the merchandising licenses are not as successful anymore and media companies need other ways to make product avaliable.
