Author: admin

Auch Montblanc wechselt den Lizenznehmer für Parfum, nachdem bereits Valentino von P&G wechselte.
Der neue Lizenznehmer hält bereits Markenlizenzen von Burberry, Lanvin, Quiksilver, van Cleef & Arpels, S.T. Dupont und Jimmy Choo.
Die neue Montblanc Lizenz läuft über 10 Jahre und gilt für Parfum und ergänzende Produkte.
Montblanc Parfum wird in über 50 Ländern weltweit vermarktet.

Laura Ashley hat in den USA eine Lizenz für Näh- und Stickmaschinen vergeben.

Neben den Näh- und Strickmaschinen wird dem Lizenznehmer in einem separaten Vertrag erlaubt, diverses Näh- und Stickzubehör zu produzieren und vertreiben.

Die Produkte sollen im Laufe dieses Jahre in den Handel kommen.

Everyone acknowledges the importance of the internet for brands.
That is true for B-2-C as well as B-2-B communication.

Lately, IT departments through filter software and firewalls are increasingly blocking internet access to certain industry sites and limiting visibility of certain brands.

Be aware, if you are in the alcoholic beverage industry or firearms or drugs, many of your existing and prospective clients cannot “see” you. For many of your business partners access to your websites is blocked. And, thanks to SPAM filters, often they do not get your email either.

An innocent victim of this development is the Canadian history and nature magazine “The Beaver”. As reported here by the NY Times, the magazine was forced to change its 90 (!) year old brand to “Canada’s History”. Obviously, many schools and libraries had blocked website access and the receiving of email from the domain of the brand, because in slang language the brand name has “a vulgar meaning”.

Sadly, a small magazine and its non-profit publisher do not have the resources to fight this censorship. And as such, it is illegal.

Hopefully, the “Beaver Case” is a wake up call for companies to review, what their IT people are doing. Unless, you and your company are pro censorship.

Pedigree, Whiskas, Greenies and Cesar, all Mars brands, have signed licenses.

The licensee will produce and market soft toys, rubber products, beds, carriers, gift baskets, tins and plastic packaging. The products will be available in spring this year.

Mars has been licensing its chocolate brands like Mars, Snickers and M&M’s already for a while. The pet care licenses now are its firsts.

For the USA Laura Ashley signed a brand license for sewing and embroidery machines. Besides a sewing and embroidery machine the licensee will also manufacture thread, sewing and embroidery accessories through a separate agreement.
The products will be available at retail later this year.