Asiaten erwerben Cardin Lizenzen

Wie hier berichtet, erwerben zwei Chinesische Firmen die dortigen Lizenzen von Pierre Cardin.

Pierre Cardin wird einen Teil seiner Aktivitäten in China an zwei Unternehmen auf dem chinesischen Festland verkaufen. Der Kaufpreis liegt bei rund 200 Millionen Euro.

Energizer brand license for solar

According to business wire, a developer, manufacturer and marketer of solar panels and products, today announced that it has signed a global licensing agreement with Energizer.

Energizer, one of the largest manufacturers of batteries, will grant the licensee the global rights to its trade name for solar-powered chargers and related products.

The agreement is supposed to run three years.

Again Asians buy parts of a Brand

Reportedly,  Pierre Cardin is selling parts of his Chinese business as licenses.
Two companies from mainland China are buying licenses for ready-to-wear and accessories for 200 Mill. Euros.

Jil Sander Schmuck

Nach einer Schuh-Lizenz im Mai verkündete Jil Sander nun eine Markenlizenz für hochwertigen Schmuck.

Nach einer sehr kleinen Testkollektion vergab Jil Sander nun eine vollstufige Lizenz an einen aus unserer Sicht sehr gut passenden Lizenznehmer aus Italien.

Der Europäische Lizenznehmer hat eigene Tochtergesellschaften in den USA und Asien.

Jil Sander Jewelry

After signing a brand license for shoes in May, Jil Sander now announced the launch of jewelry.

Jil Sander had tested successfully its brand fit for the new category with a small offering. Now it signed with an Italian company a global brand license for a full collection of high end jewelry.

The licensee is active in Europe, Asia and North-America with subsidiaries.