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UPG entered into a licensing agreement with Eveready Battery Company, Inc., a division of Energizer Holdings, Inc., to develop a line of consumer products under the Energizer brand.

The agreement runs four years, with a two-year automatic renewal.

The line will include Energizer-branded automotive battery chargers and maintainers, as well as automotive jump starters.

The products will be distributed through mass, specialty and automotive stores.

In addition, UPG will have non-exclusive rights to develop, market and sell Energizer-branded power inverters used primarily in the automotive market.

Levi Strauss & Co. signed a brand license for a new line of slippers and sandals.

The financial terms were not disclosed.

A line of Levi’s slippers shall be in stores for the fall season, and a sandal line should follow in the spring of 2010.

The products will include footwear for men, women and children.

The company also holds a brand license from Nautica of VF Corp.

In 2006 a start-up called StarStyles tried to sell products, one could see on TV immediately, see article here.

According to CNET, Google now bought into Pixazza, a start-up linking photos on the Web with sites where people can buy the products in the images.

The company is now launching the technology for general use by advertisers, Web publishers, and the network of self-appointed but screened specialists who identify the products in the photos, said Chief Executive Bob Lisbonne. The company is starting with the apparel industry but plans to expand to home design and furnishings, travel, electronics, and sports starting later this year, he said.

StarStyles does not exist anymore. All though many Top brands joined early and plenty of big retailers collaborated.

Maybe TV consumers were not interactive enough?

If Pixazza works, product placement will get a push and will be more meassurable.

Laut WWD begab sich Selective Beauty in Frankreich unter Verwaltung.

Nach der Insolvenz des Wäsche-Lizenznehmers Schiesser and Kapitalsuche des Brillen-Lizenznehmers Safilo sind nun viele Top Markenlizenzen für Parfum und Kosmetik in Frage gestellt.

Selective Beauty hält Markenlizenzen von Bulgari, Ferragamo, Fendi, Burberry, Elizabeth Arden und Bennetton.

Duden und Meyers, zwei weitere große Marken wechseln den Besitzer.

Nachdem sie bereits Brockhaus verkauft hatten, trennen sich die Gesellschafter des Bibliographischen Institut & F.A. Brockhaus AG nun vom gesamten Unternehmen.

Die Verlagsgruppe Cornelsen wird neuer Haupteigentümer und erwirbt insgesamt 90 Prozent der Aktien von der Langenscheidt KG und der Familie Brockhaus.