According to WWD, Selective Beauty entered administration in France.
After underwear licensee Schiesser and eyewear licensee Safilo got into trouble earlier this year, this now puts a big question mark to many top brand licenses for fragrances.
Selective Beauty holds brand licenses from Bulgari, Ferragamo, Fendi, Burberry, Elizabeth Arden and Bennetton. In addition they own Lanvin, which they acquired not too long ago.
Premium Golf Brands, Europas größter Anbieter von Golf-Bekleidung und bis 2008 bekannt als Eurostyle, übernimmt die globale Lizenz von Calvin Klein.
Da PGB bisher der Europäische Distributeur des ehemaligen Lizenznehmers war, sind die Produkte zunächst nur in Europa verfügbar. Bis Frühjahr 2010 sollen Nordamerika, Asien, Africa und der Mittlere Osten folgen.
Der Verkauf erfolgt primär über Pro-Shops an Golfplätzen.
Die Safilo Group aus Italien ist die Nr. 2 der Hersteller von Sonnenbrillen nach Luxottica.
Safilo hält zahlreiche Markenlizenzen unter anderem von Marc Jacobs, Gucci, Alexander McQueen, Armani Exchange, Banana Republic, Boss, Hugo Boss, Carrera, Claiborne, Diesel, Dior, Christian Dior, Fossil, Emporio Armani, Giorgio Armani, Gucci, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Max Mara, Nine West, Valentino and Yves Saint Laurent.
Nun sucht die Gruppe dringend Kapital, um eine Insolvenz abzuwenden.
Damit dürfte bewiesen sein, dass auch Top Luxus Marken im Image-trächtigen Segment nicht vor Rezessionen schützen.
Premium Golf Brands, Europe’s largest supplier of golf apparel and formerly known as Eurostyle, announced that it has signed an exclusive global agreement with Calvin Klein, Inc., to produce and distribute the Calvin Klein Golf line of apparel and accessories.
The men’s and women’s Calvin Klein Golf range is available now at golf resorts in the UK, Ireland, Spain, Portugal, Germany, Finland, Turkey, and Sweden.
Under the multi-year agreement it is planned, that by Spring 2010, the global distribution of Calvin Klein Golf will expand to reach the Middle East (Dubai), the Americas, Africa and Asia. A full European roll out of the brand is expected by the end of the next quarter.
PGB was the European distributor of the former licensee.
Pactiv Corp., owner of the Hefty brand, said that it has signed a brand license, that allows the licensee to develop and market a line of Hefty branded housewares products.
The first products to be created under the agreement will be a line of wastebaskets and trash cans.
That seems at first glance like a great brand extension.
But the distribution channels should be almost 100% equal.
And that usually means, Pactiv would be better off
marketing those products as trading goods.
