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Die Safilo Group aus Italien ist die Nr. 2 der Hersteller von Sonnenbrillen nach  Luxottica.

Safilo hält zahlreiche Markenlizenzen unter anderem von Marc Jacobs, Gucci, Alexander McQueen, Armani Exchange, Banana Republic, Boss, Hugo Boss, Carrera, Claiborne, Diesel, Dior, Christian Dior, Fossil, Emporio Armani, Giorgio Armani, Gucci, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Max Mara, Nine West, Valentino and Yves Saint Laurent.

Nun sucht die Gruppe dringend Kapital, um eine Insolvenz abzuwenden.
Damit dürfte bewiesen sein, dass auch Top Luxus Marken im Image-trächtigen Segment nicht vor Rezessionen schützen.

Premium Golf Brands, Europe’s largest supplier of golf apparel and formerly known as Eurostyle, announced that it has signed an exclusive global agreement with Calvin Klein, Inc., to produce and distribute the Calvin Klein Golf line of apparel and accessories.

The men’s and women’s Calvin Klein Golf range is available now at golf resorts in the UK, Ireland, Spain, Portugal, Germany, Finland, Turkey, and Sweden.

Under the multi-year agreement it is planned, that by Spring 2010, the global distribution of Calvin Klein Golf will expand to reach the Middle East (Dubai), the Americas, Africa and Asia. A full European roll out of the brand is expected by the end of the next quarter.

PGB was the European distributor of the former licensee.

Pactiv Corp., owner of the Hefty brand, said that it has signed a brand license, that allows the licensee to develop and market a line of Hefty branded housewares products.

The first products to be created under the agreement will be a line of wastebaskets and trash cans.

That seems at first glance like a great brand extension.
But the distribution channels should be almost 100% equal.
And that usually means, Pactiv would be better off
marketing those products as trading goods.

Safilo Group is the No. 2 manufacturer of sunglasses after Luxottica.

It holds many brand licenses like Marc Jacobs, Gucci, Alexander McQueen, Armani Exchange, Banana Republic, Boss, Hugo Boss, Carrera, Claiborne, Diesel, Dior, Christian Dior, Fossil, Emporio Armani, Giorgio Armani, Gucci, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Max Mara, Nine West, Valentino and Yves Saint Laurent.

Now the group is looking to raise capital to avoid bankruptcy.

Diverse Medien melden die Vergabe einer Kidswear Lizenz durch Hugo Boss. Dabei wird dem Lizenznehmer C. W. F. neben anderen Markenlizenzen wie Burberry und ESCADA auch die von DKNY zugeschrieben. Auch auf seiner Homepage bewirbt der Lizenznehmer die DKNY Lizenz.

Interessanterweise tut dasselbe ein anderer Kinderbekleidungshersteller, nämlich Parigi.