Safilo Group is the No. 2 manufacturer of sunglasses after Luxottica.
It holds many brand licenses like Marc Jacobs, Gucci, Alexander McQueen, Armani Exchange, Banana Republic, Boss, Hugo Boss, Carrera, Claiborne, Diesel, Dior, Christian Dior, Fossil, Emporio Armani, Giorgio Armani, Gucci, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Max Mara, Nine West, Valentino and Yves Saint Laurent.
Now the group is looking to raise capital to avoid bankruptcy.
Diverse Medien melden die Vergabe einer Kidswear Lizenz durch Hugo Boss. Dabei wird dem Lizenznehmer C. W. F. neben anderen Markenlizenzen wie Burberry und ESCADA auch die von DKNY zugeschrieben. Auch auf seiner Homepage bewirbt der Lizenznehmer die DKNY Lizenz.
Interessanterweise tut dasselbe ein anderer Kinderbekleidungshersteller, nämlich Parigi.
Several media report, that Hug Boss signed a license for kidswear.
And they all list additional brand licenses hold by this licensee like Burberry, ESCADA and DKNY. The homepage of the licensee lists the DKNY license too.
Interestingly, DKNY is also listed as license on the homepage of another kidswear producer, Parigi.
Das Manager Magazin, respektive Der Spiegel, geben hier einen guten Einstieg und Überblick in das Thema Audio Marken und deren Registrierung.
Bezeichnend, Underberg war auch dabei Vorreiter, wie bei innovativer Markenfinanzierung.
True Religion Apparel announced that it has signed a new licensing agreement to produce and distribute True Religion branded eyewear.
The True Religion branded eyewear will launch worldwide in June 2009 in True Religion branded stores, national department stores such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Barneys New York, and in more than 3,000 specialty stores, including Sunglass Hut. Additionally, the licensee is planning an international roll-out to North America, Europe, Asia, Australia and the Middle East.
The licensee is best known for making “Ed Hardy” sunglasses.
