Author: admin

Laut WWD hat Ferre eine neue 5-Jahres Lizenz für Bademode und Unterwäsche vergeben.
Der Lizenznehmer aus Italien startet Distribution im Frühjahr.
Zuletzt hatte Ferré last eine Wäsche Lizenz vor vielen Jahren, bevor Ferre von IT Holding SpA übernommen wurde.

Diesel has signed a five-year license with Italy’s main home textiles company to produce and distribute the brand’s first home linens line. The aim is to bring Diesel’s irony and “cool” factor to the home and shake up the sector’s traditional take on design.

The line will be launched in April during Milan’s international furniture and design exhibition, the Salone Internazionale del Mobile.

The collection will be in stores in September, and is expected to be sold worldwide in leading department stores and home textile specialty shops, as well as in selected Diesel stores.

The home textiles collection is only the first step Diesel expects to make in the world of interior design, with plans to introduce furniture, lighting and objects for the home next year. It is currently talking to potential partners.

The line will be called Successful Living from Diesel — a pun on the brand’s long-standing “Diesel for Successful Living” slogan.

The license will include collections for the bedroom, dining room, living room and bathroom, and will be designed in-house.

Estimated sales for the Diesel line are 20 million euros, or $29.6 million at current exchange, by the fifth year.

The licensee puts out 120 collections a year, also holds a license with Lacoste and previously worked with Giorgio Armani.

According to WWD Ferre signed a new 5-year license for swimwear and underwear.
The licensee is an Italian manufacturer, starting distribution with spring 2008.
Ferré last had a lingerie license many years ago, before it was bought by IT Holding SpA.

Laut WUV hier, soll die Traditionsmarke Telefunken wiederbelebt werden.

Eine Beteiligungsgesellschaft unter Führung des früheren Lufthansa-Vorstandes Hemjö Klein hat die Rechte vom Daimler-Konzern gekauft.

Für den Neustart der Eleltronik-Marke wurde eine neue “Telefunken Holding AG” am historischen Stammsitz Berlin eingerichtet. Dort war das Elektronik-Unternehmen vor 104 Jahren von Siemens und AEG gegründet worden. Später wanderte die Firma zur AEG, die in den 80er Jahren von Daimler übernommen wurde. 1995 machte der AutokonzernTelefunken dicht.

Laut Hemjö Klein, ehemals Vorstandsmitglied bei der Bahn und der Lufthansa., ist keine eigene Produktion geplant. Die Marke Telefunken soll für Unterhaltungselektronik-Produkte an ausgewählte Lizenznehmer vergeben werden.

Dies ist nichts Beues. Bereits in 2006 meldeten wir hier, dass sich ein Türkischer Hersteller daran versucht.

Weight Watchers International Inc plans to launch a line of snack cakes and muffins in 7-Eleven convenience stores across the United States, part of an ongoing move to increase the size of its licensed food business.

In addition, the company is rolling out portion-control lines of cheese and soft-baked cookies in grocery stores, as it increases the range of its products for weight-conscious Americans.

Weight Watchers gets more than half of its net revenues, which were $1.2 billion in fiscal 2006, from its subscription-based weight loss programs.
But since the New York-based company went public in 2001, it has been stepping up the pace of introducing food items sold in major U.S. supermarket chains.

Foods with the Weight Watchers name are expected to generate $500 million in retail sales this year, up 150 percent from fiscal 2005. Weight Watchers takes an undisclosed license fee from manufacturers.

The company had revenues of $87.5 million in fiscal 2006 from world-wide licensing, franchise royalties and other fees, a 17 percent increase over fiscal 2005, according to its annual report.

Weight Watchers started its branded food products in January 2005 and competes with brands such as ConAgra’s Healthy Choice, Lean Cuisine and Jenny Craig, both owned by Nestle, and NutriSystem.

The cheese products, cookies and snack items at 7-Eleven are expected to be in stores nationally by January or February.

The deal with 7-Eleven for individually wrapped muffins and snack cakes marks the first distribution deal for Weight Watchers at a national convenience store. 7-Eleven operates some 7,000 stores in the United States and is known more for hot dogs, sodas, and coffee than for fresh fruits and yogurts.

National grocery chains already sell Weight Watchers-branded food such as candies, baked goods, yogurt, frozen entrees and ice cream novelties.