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Elizabeth Arden, Inc. , a global prestige beauty products company, has entered into an exclusive global licensing agreement with Iconix Brand Group, Inc. for the development, marketing and distribution of men’s and women’s fragrance, cosmetics, and skincare products with the apparel brand Rocawear.

A debut fragrance is planned to launch in the fall of 2008.

Financial terms of the agreement were not disclosed.

Elizabeth Arden’s portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor’s Passion; the fragrance brands of Britney Spears: curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love … Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the HUMMER Fragrance for Men, PS Fine Cologne for Men, White Shoulders and Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, GANT, Geoffrey Beene’s Grey Flannel, Halston and Halston Z-14, and Nanette Lepore.

Vespa will scoot over to new categories next year with licensing deals for items ranging from apparel and accessories to watches and kitchen appliances.

The company is focusing on apparel, accessories and kitchen appliances like possibly an espresso maker first. Products are expected to hit stores in late 2008 and will target mid-tier and higher-end retailers.

The licensing program is part of Vespa’s strategy to overcome two marketing challenges in the U.S. Licensing will promote and grow the Vespa brand as a leader in the scooter industry.

St. John said that it has signed a multiyear license agreement for production and worldwide distribution of a sunglass and prescription eyewear collection, which will sell exclusively in St. John boutiques for spring.

The brand will launch globally for wholesale in May at the MID trade show in Milan. The frames will retail for $200 to $500.

According to WWD, the beverage brand is launching the Pepsi Clothing women’s line for spring, following a fall 2006 men’s launch. The women’s line will add a juniors bent to the urban angle of the men’s collection, which capitalizes on Pepsi’s music ties and is sold exclusively in urban specialty stores.

The women’s lineup includes active wear, denim, tops and outerwear, wholesaling from about $12 to $50.
A decade ago, Pepsi created Pepsi Stuff, a line of T-shirts, hats, sweatshirts, jackets and other items, promoted with TV commercials featuring Cindy Crawford and Shaquille O’Neal.

Both the women’s and men’s lines are designed by Christopher “MC Handz” Rogers. The men’s line is already in 200 doors, and women’s could be in up to 1,000 within a year, capitalizing on many of the men’s stores while adding junior specialty stores and department stores. It’s also sold at pepsistyle.com.

Columbia Sportswear Co. is fetching a spot in the pet-care arena, signing a deal for a line of products aimed at outdoor consumers. The collection features coats and accessories for dogs, as well as a neoprene vest for hunting dogs.
Features of the inaugural line include technical outdoor fabrics with durable construction and reflective piping for increased safety.

The new products will be available during the third quarter of 2008.