Volkswagen AG is selling its Bugatti brand to Rimac as part of a joint venture of VW subsidiary Porsche with Rimac. The new company is called Bugatti-Rimac.
Co-Branding, throwing together brands, is hard and expensive to communicate.
Author: admin
Porsche + Rimac = Bugatti-Rimac
Volkswagen verkauft seine Marke Bugatti an ein Joint Venture seiner Tochtergesellschaft Porsche mit Rimac. Die neue Firma heißt Bugatti-Rimac.
Co-Branding, das Zusammenwerfen von Marken, ist aufwendig und schwer zu kommunizieren.
PLBY kauft Einzelhandelskette
PLBY, Eigentümer von Playboy, erwirbt einen Einzelhändler in Australien, USA und UK.
Das Unternehmen wurde von Hugh Hefner mit Private Equity von der Börse genommen. Im Anschluss konzentrierte es sich auf Lizenzen, digitalen Vertrieb, stellte das gedruckte Magazin in den USA ein und ging dann via SPAC wieder an die Börse.
Nun erwirbt es ein weiteres Label plus Einzelhandelsfläche.
PLBY kann seine Expertise in Lizenzen und Digital dem neuen Label bereit stellen. Und kann die Flächen für Playboy Produkte nutzen.
PLBY buys retail
PLBY, owner of Playboy, is acquiring a retailer in Australia, the USA, and the UK.
The owner of the famous brand was taken private by Hugh Hefner and private equity. After focusing on licensing its brand, digital sales, and closing print in the US, it went public again via a SPAC.
Now it is buying an additional brand with physical shopping presence.
PLBY can apply its digital expertise to the new brand. And use retail for its Playboy products.
Brand Origin Flag
Certainly you know the Swiss Army Knife, and you can visualize the logo with the cross. The makers name is less known, Victorinox.
The brand history is colorful. And a Munich court just wrote another chapter. It ruled, that a Chinese competitor can neither use ‘Switzerland’, nor symbols from the country flag, the national emblem, like the cross.
Flags and locations are common and popular in labeling and branding. The Union Jack on Reebok shoes, various flags on ‘Geographic Norway’ clothes, Venice Beach and Camp David as clothing label, and Montblanc is a Swiss mountain. While the fountain pen company is German, and various products made elsewhere.
The recent judgement raises more questions. Switzerland does not have a monopoly on the cross in its national flag.
And what does Johnson & Johnson think, owner of the red cross brand? And what does the J&J licensee, The Red Cross, has to say?
And do all the merchandising articles in country colors for World and Euro soccer championships now have to be produced in the corresponding countries?