Author: admin

Die Holländische Tulip Computers NV hat den Verkauf der Marke Commodore und aller damit verbundenen Produkte und Lizenzen an Yeahronimo Media Ventures abgeschlossen.

Der Kaufpreis beträgt 24 Millionen Euro, zahlbar in Tranchen bis 2010.

Dieser Preis dürfte viele “Markenbewerter” und deren hochfliegende Markenwert-Rankings auf den Boden der Tatsachen zurück holen.

Eine Marke ist nun einmal genau soviel wert, wie jemand bereit ist, dafür zu bezahlen.

Und nicht, was sich manche in dubiosen Verfahren zusammen rechnen.

Die US Modemarke Guess ? (Jahresumsatz $ 729 Mio.) hat einen Lizenzvertrag für Indien unterzeichnet.

Der Lizenznehmer hält bereits ein Portfolio an Markenlizenzen, u. a. von Puma, Marks & Spencer, Speedo und Converse.

Auch andere westliche Modemarken haben oder wollen den rasant wachsenden Markt
in Indien via Lizenz betreten, so z. B. auch Giorgio Armani.

Tulip Computers NV of Holland is said to have finalized the sale of the brand Commodore and all related business. The purchase price was given at 24 Mill. Euros, payable in portions until 2010.

This actual price paid for this globally known brand should bring back to reality some experts and their inflated estimates of brand value.

The real value of a brand is exactly, what someone is willing to pay for it.
And not, what some people calculate with mysterious formulas.

US apparel brand Guess?, has entered into a licensing agreement to market the brand in India.

The US company, which notched up $729.3 million in revenue last calendar year, designs, markets, distributes and licenses lifestyle collections of casual apparel and accessories for men, women and children that reflect American lifestyle and European fashions.

For the licensee, Guess? is not its first overseas brand in the country. It is the exclusive franchisee for Marks & Spencer and has the licensing rights to brands including Wilson, Puma, Speedo and Converse.

Industry sources also say there are other global labels that are finalising their Indian foray. One company is understood to have signed an agreement to bring the leading European apparel brand Esprit.

The company is also in an advanced stage of negotiations to sign a licensing agreement with Italian clothing brand Giorgio Armani.

The Timex Accu-Curve Thermometer, the unique mercury-free thermometer curved for improved accuracy and comfort, is available at major retail stores nationwide.

Headquartered in Middlebury, Connecticut, Timex Corporation, the largest selling watch brand in America, signed a multi-year licensing agreement to design, manufacture, market and sell medical devices for the home such as digital thermometers under the Timex brand name.

For more than 50 years, the Timex name has been synonymous with innovation, reliability, durability and affordability – powerfully relevant attributes for home healthcare products such as digital thermometers and many other consumer goods.

The licensee specializes in designing, manufacturing, marketing and distributing medication management products including medication reminder devices that provide consumers with
solutions for better health.