Brand News

The German underwear company Schiesser will not go public. Instead it will be acquired by Delta Galil from Israel.

Schiesser went into Chapter 11 a while ago and an IPO had been eyed for months. The purchase by Delta Galil is supposed to pay all creditors in full now.

Delta Galil manufactures underwear under its own label and for other brand owners. It also holds a license for Lucky Brand.

Schiesser used to be the dominant underwear brand in Germany. It then signed a couple of brand licenses, but failed in IT, organization and logistics.

Mit Baccarat betritt die nächste Marke den Hotellerie Markt, dieses Mal wieder in Lizenz.
In 2014 wird das erste Baccarat Hotel & Residences in NY eröffnen. Weitere Hotels sollen folgen.

Der Lizenznehmer ist ein Joint Venture der Starwood Capital Group, die unter anderem in Hotels der Marken Le Méridien, Sheraton, St. Regis und W Hotels investiert.

Baccarat ist eine Französische Kristall-Manufaktur, die 1764 gegründet wurde.  Angesiedelt im höchsten Preissegment bietet Baccarat primär dekorative Schmuckobjekte und Glaswaren an.

Das erste Baccarat Hotel & Residences entsteht in New York, 20 West 53rd Street, mit 114 Gästezimmern inklusive 26 Suiten. Weitere Hotels sind in Rabat, Foshan, Dubai, Marrakech und weiteren Standorten in Asien und dem Mittleren Osten geplant.

The shoe market gets a shake up. Wolverine Worldwide, Blum Capital and Golden Gate Capital announced to buy Collective Brands.

Wolverine Worldwide will acquire Collective Brands’ Performance + Lifestyle Group (PLG), which includes the wholesale and retail operations of the Sperry Top-Sider, Saucony, Stride Rite and Keds brands, and will continue to operate out of Lexington, Massachusetts. PLG had revenue of more than $1 billion in the fiscal year ended January 31, 2012.
Investment firms Blum Capital and Golden Gate will jointly acquire the operations of Payless ShoeSource and Collective Licensing International (CLI), which together will operate as a standalone entity. Payless will continue to be headquartered in Topeka, Kansas and CLI in Englewood, Colorado. Payless and CLI had combined revenue of approximately $2.4 billion in the fiscal year ended January 31, 2012, operating over 4,300 Payless retail stores globally at year end.

Wolverine World Wide, Inc. already has a portfolio of brands like Hush Puppies, Sebago, Bates and licenses from brands like CAT, Harley-Davidson and Patagonia.

The next brand to move into hospitality via brand license is Baccarat.

Baccarat Hotel & Residences New York are scheduled to open in 2014, with additional locations planned around the world.
The license is held by a joint venture of Starwood Capital Group, which invested in hotel brands like Le Méridien, Sheraton, St. Regis, W Hotels.

Baccarat S.A. was created in 1764 by decree from King Louis XV. The company still operates and manufactures its products in the town of Baccarat in France. The brand is known for crystal objects, mostly home decorative products.

The first location is NY, at 20 West 53rd Street, just off Fifth Avenue, with  114 rooms including 26 suites, as well as luxury residences.
Other planed Baccarat locations are Rabat, Foshan, Dubai, Marrakech, and other locations in the Middle East and Asia.

Markenwelten erlebbar machen kann viel Geld kosten. Und welches einbringen.

Laura Ashley eröffnet demnächst sein “brand showcase” Hotel.

Für eine Marke, die ursprünglich aus der Heimtex Branche kommt, ein sinnvoller Schritt.
Neben der Nutzung als “Schulungs-Zentrum” für Mitarbeiter, Kunden, Lizenznehmer und andere, können sich hier auch Verbraucher wohl fühlen und inspirieren lassen.