Xcel Brands continues its high speed licensing of Isaac Mizrahi.
It announced a brand license for newborn and infant apparel.
The collection will debut at retail for Fall 2012.
The licensee is bon bebe, a subsidiary of International Intimates Inc.
Brand News
Porsche design mit 2. Smartphone Lizenz
Laut Zawya.com hat Porsche Design eine weitere Lizenz für Smartphones vergeben. Nach der Lizenz an Sagem ging nun eine an den Blackberry-Hersteller RIM.
Das Porsche Design P’9981 Smartphone wird in den Vereinigten Emiraten auf den Markt kommen.
AEG Markenlizenz für LEDs
Electrolux, Inhaber einiger Markenrechte an AEG, hat eine Markenlizenz für LED Leuchtmittel vergeben.
Der Lizenznehmer ist Elec Tech International aus Hong Kong / China.
Die Lizenz gilt für LED Leuchtmittel für den privaten Konsumenten.
In 2012 sollen erste Produkte verfügbar sein.
Damit kehren beide, Electrolux und AEG, quasi zu den Wurzeln zurück. Ursprünglich kommen beide Marken aus der Leuchtmittel-Herstellung.
Second License for Smartphone by Porsche Design
According to Zawya.com, Porsche Design and RIM will launch a new Porsche Design P’9981 Smartphone in the United Arab Emirates.
The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience.
The Porsche Design P’9981 smartphone from BlackBerry will be available at all Porsche Design stores in the United Arab Emirates, as well as authorized retailers.
For Porsche Design this is somewhat cannibalizing, since it already has a cellphone under license with Sagem.
AEG licensed for LED
Electrolux, owner of certain AEG trademarks, has signed a brand license for LED lights.
The licensee is Elec Tech International.
The first AEG LED bulbs are expected to reach the market in 2012.