Jeans brand Replay signed a brand license for underwear.
The licensee is Impetus Textiles S.A.
Distribution is planed via 200+ Replay stores and through regular wholesale channels to specialty retailers and department stores.
Brand News
Xerox Brand License for Scanner
According to its press release, Scannx Signed a brand licensing agreement with Xerox Corporation to develop, market and support a line of self-service book scanning kiosks for library patrons and staff.
The license runs four years.
The systems will let you scan a library book, document or photo and then easily store it to a USB flash drive, email it as an attachment, send it to Google Docs, fax it or print it.
The kiosks will be distributed through Scannx sales channels in the United States, North America, Latin America and Europe during the first quarter of 2012.
Isaac Mizrahi Markenlizenz für Strümpfe, Leggins, Socken
Nach Duft und Kosmetik vergab Xcel Brands eine weitere Lizenz, dieses Mal für Strümpfe an United Legwear Company. Wieder geht es um die Marke Isaac Mizrahi New York.
Auch dies Lizenzprodukte sollen im Herbst 2012 auf den Markt kommen.
United Legwear hält bereits Lizenzen z. B. von Puma und True Religion.
Isaac Mizrahi Parfum, Bodycare, Heim-Duft
Xcel Brands vergab eine Duft- und Beauty-Lizenz an Cloudbreak Group für seine Marke Isaac Mizrahi New York.
Die Lizenz ist exklusiv und weltweit.
Markteinführung ist im Herbst 2012.
Zippo expanding brand drastically
The iconic lighter brand is expanding distribution international presence and product. Like many other brands, Zippo aims to become a “lifestyle brand”.
Besides lighters, measuring tools, pens and sunglasses, Zippo wants to offer a variety of products.