Brand News

Smell is an important issue with cars, at least inside. How a car smells is a major decision point when potential customers take a seat for the first time. Thus, you find fragrances inside any car at the dealership.

What a Mercedes driver should smell like, according to its manufacturer, we will find out in 2012.
Mercedes Benz signed a license for fragrances with the French INCC Group. For INCC it is the very first license and a global one even.

After perfume in 2012 the partners are planing to launch bodycare products for men as well.

Wie von LicenseMag berichtet, hat Montegrappa seine “Tibaldi for Bentley Supersports” Schreibgeräte Kollektion auf den Markt gebracht.

Es handelt sich um “Limited Editions” mit 630 Füllfederhaltern und 630 Ballpointpens. 630 ist die korrespondierende PS Zahl der Fahrzeuge.

As reported by LicenseMag, Montegrappa released its “Tibaldi for Bentley Supersports” series of writing instruments.

The collection will be limited to 630 fountain pens and 630 roller balls, which corresponds with the horsepower of the actual vehicle.

As reported by FTD here, Habitat will close. It is the end of a long story started by a great talent, Terence Conran.

The first Habitat store opened in 1964. From there it expanded into an international chain of furniture and interior design stores.

Habitat was then acquired by Ikea with the intention to establish a higher priced chain. A concept, that The Gap followed with the acquisition of Banana Republic.

But the concept did not work. Thus, Ikea sold, or rather gave away, Habitat to Hilco for three (3) Euro. Hilco tries to revive troubled brands – mostly through licensing – like Polaroid, The Sharper Image, Linens ‘n Things and Bombay Co. Through Brand Matters it owns Ellen Tracy and acts as licensing agent for the Bob Marley estate.

The profitable stores are now up for sale, the other ones will be closed.

LicenseMag reports that Skechers and Li & Fung USA signed a license for Fitness apparel and accessories collections for men and women.

The multi-year licensing agreement will include Shape-ups, Tone-ups and Skechers Resistance branded activewear, outerwear and performance accessories.

Scheduled launch is 2012.

Distribution will be through department stores, sporting goods and independent retailers in the U.S.

Skechers also has licenses in place for kidswear, accessories and eyewear. It is expanding heavily.