Brand News

Laura Ashley Bed & Bath license for Latin America

Laura Ashley has signed a license to produce and distribute a collection of fashion bedding, bath products and table linens in Latin American countries.

The collection will comprise comforters, duvet covers, dust ruffles, sheets and decorative cushions as well as a coordinating line of bath textiles and accessories. Other product includes tablecloths, napkins and placemats.

The collection will launch in spring 2009 in Argentina, Brazil, Bolivia, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.

Ellen Tracy underwear license

The owner of the Ellen Tracy brand has signed a licensing agreement to produce intimates bearing the Ellen Tracy name.

The collection, which will include sleepwear, homewear and lingerie, will launch fall 2009 at department and specialty stores, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Lord & Taylor and Dillard’s.
Distribution will be aimed at 250 doors that carry Ellen Tracy, as well as 18 Ellen Tracy outlets.

Estimated wholesale volume for the first year is $25 million.

Charles Jordan

In Nordamerika kommt Charles Jourdan wieder auf den Markt.
Die Schuhkollektion soll Frauen in den 30ern ansprechen, die sich noch an die glanzvollen Zeiten der Marke erinnern.

Die Markteinführung ist für November geplant.
Distribution soll über Kauf- und Warenhäuser, den Facheinzelhandel und Online erfolgen.
Die Preiskategorie ist noch unklar.

Schuhe sind der Start. Die neuen Eigentümer der Marke in Nordamerika wollen Accessoires und Bekleidung via Lizenzen folgen lassen.

Charles Jordan revival

Charles Jourdan North America will return to market.
The collection is aimed at women in their 30s who might still remember the heyday of the brand.
The debut is planed for November.
The distribution plan is department stores such as Nordstrom, Macy’s and Dillard’s, as well as specialty boutiques and online outlets.
Price points for the line have not yet been determined.

Shoes are the first part of a larger goal of reintroducing the Charles Jourdan name, with accessories and apparel likely to follow.

A worldwide brand relaunch is unlikely. In December, Groupe Royer bought the rights to the brand in France for $3.2 million, including seven stores, as well as factory equipment.