Brand News

Sind AdWords Marken-Nutzung?

Heise.de berichtet hier über die Entscheidungen des BGH,
beziehungsweise über das Ausbleiben der wichtigsten Entscheidung.

Denn der BGH lässt ungeklärt, ob das Buchen einer Marke bei Google AdWords eine Markennutzung darstellt.

Die Klärung erwartet der BGH nun vom Europäischen Gerichtshof, EuGH, an den das Verfahren übergeben wurde.

Are AdWords “brand usage”?

Heise.de reports here (in German) about the decision of the highest German civil court, BGH, or better the lack of a decision.

Because in three court cases decided today the BGH left open, whether booking a brand name as keyword in Google search advertising qualifies as using the brand or not.

The BGH transferred the case to the European High Court, EuGH, for that decision.

Laura Ashley Bed & Bath license for Latin America

Laura Ashley has signed a license to produce and distribute a collection of fashion bedding, bath products and table linens in Latin American countries.

The collection will comprise comforters, duvet covers, dust ruffles, sheets and decorative cushions as well as a coordinating line of bath textiles and accessories. Other product includes tablecloths, napkins and placemats.

The collection will launch in spring 2009 in Argentina, Brazil, Bolivia, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.