Timberland, weltweiter Anbieter von Schuhen, Mode und Outdoorwear, vergab eine exklusive Lizenz für Arbeitskleidung unter der Sub-Marke Timberland PRO.
Timberland PRO wurde 1999 eingeführt und bietet Arbeitsschuhe, Arbeitskleidung und Sicherheitsausrüstung.
Die neue Herbst-Kollektion wird im Februar 2007 auf der Magic Show in Las Vegas vorgestellt. Die Distribution umfasst Einzelhändler, Versandhändler und Online-Shops.
Samsill Corporation, ein großer Anbieter von Aktentaschen, Speichermedien, Ordnern und Dokumentmappen schloss einen exklusiven, langjährigen Lizenzvertrag mit Microsoft.
Samsill wird ein breites Sortiment an Laptoptaschen und Accessoires unter der Marke Microsoft entwickeln und vermarkten.
Microsoft unterstützt Samsill bei der Entwicklung und wird die Relevanz der Produkte sicher stellen.
Distribution beginnt im 1. Quartal 2007 und umfasst Einzelhandel und Versandhandel für Büroartikel und Unterhaltungselektronik.
The Timberland Company, a worldwide marketer of footwear, apparel and gear for the outdoor industry, today announced an exclusive licensing agreement for work wear. Through this collaboration, Timberland PRO, a division of The Timberland Company, will expand its presence in the work wear apparel sector in both the United States and Canada.
Introduced in 1999, Timberland PRO is an integrated line of footwear, apparel and gear for working professionals who demand superior comfort, performance and protection on the job. Under the agreement, the licensee will drive development and distribution of a Timberland PRO(R) line of men’s work wear apparel.
The Timberland PRO(R) apparel line will include long-sleeved woven and knit shirts, performance outerwear and pants. True to Timberland’s heritage, these items will deliver performance benefits such as extended comfort, moisture and heat management, high-visibility elements and innovative fabric technologies.
The Fall 2007 PRO(R) Apparel collection will be introduced at the Magic Show in Las Vegas, February 13-16, 2007. Distribution will be targeted to regional and independent accounts, as well as catalog and online businesses.
WWD and others report:
Phillips-Van Heusen Corp. has signed a licensing deal with The Timberland Co. to manufacture and market Timberland women’s and men’s casual sportswear in North America.
After assuming management of the men’s apparel line in fall 2008, PVH will launch a women’s Timberland line in fall 2009.
Timberland brand apparel generated about $70 million in sales last year in North America. The companies estimate that the men’s line will be available in some 600 department store doors in fall 2008, in addition to specialty stores and Timberland’s own full-price and outlet retail stores.
PVH expects to incur about $5 million in start-up costs this year associated with design.
PVH-owned brands include Calvin Klein, Van Heusen, Izod, Arrow, Bass and G.H. Bass & Co., and PVH holds licenses for numerous brands including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, BCBG Max Azria, Michael Michael Kors, Sean John, Chaps, Tommy Hilfiger and Perry Ellis.
Samsill Corporation, a privately held manufacturer of business cases, media storage, ring binders and sheet protectors, announced an exclusive multi-year brand licensing agreement with Microsoft Corporation.
As part of the new deal, Samsill will manufacture, market and sell a broad assortment of computer bags and business accessories leveraging the Microsoft brand.
Microsoft will assist Samsill in the development of these products, focusing on making them relevant to the digital lifestyle.
Products will be distributed through retail and commercial channels including office and consumer electronics stores beginning the first quarter of 2007.
