Brand News

The Timberland Company, a worldwide marketer of footwear, apparel and gear for the outdoor industry, today announced an exclusive licensing agreement for work wear. Through this collaboration, Timberland PRO, a division of The Timberland Company, will expand its presence in the work wear apparel sector in both the United States and Canada.

Introduced in 1999, Timberland PRO is an integrated line of footwear, apparel and gear for working professionals who demand superior comfort, performance and protection on the job. Under the agreement, the licensee will drive development and distribution of a Timberland PRO(R) line of men’s work wear apparel.

The Timberland PRO(R) apparel line will include long-sleeved woven and knit shirts, performance outerwear and pants. True to Timberland’s heritage, these items will deliver performance benefits such as extended comfort, moisture and heat management, high-visibility elements and innovative fabric technologies.

The Fall 2007 PRO(R) Apparel collection will be introduced at the Magic Show in Las Vegas, February 13-16, 2007. Distribution will be targeted to regional and independent accounts, as well as catalog and online businesses.

WWD and others report:

Phillips-Van Heusen Corp. has signed a licensing deal with The Timberland Co. to manufacture and market Timberland women’s and men’s casual sportswear in North America.

After assuming management of the men’s apparel line in fall 2008, PVH will launch a women’s Timberland line in fall 2009.

Timberland brand apparel generated about $70 million in sales last year in North America. The companies estimate that the men’s line will be available in some 600 department store doors in fall 2008, in addition to specialty stores and Timberland’s own full-price and outlet retail stores.

PVH expects to incur about $5 million in start-up costs this year associated with design.

PVH-owned brands include Calvin Klein, Van Heusen, Izod, Arrow, Bass and G.H. Bass & Co., and PVH holds licenses for numerous brands including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, BCBG Max Azria, Michael Michael Kors, Sean John, Chaps, Tommy Hilfiger and Perry Ellis.

Samsill Corporation, a privately held manufacturer of business cases, media storage, ring binders and sheet protectors, announced an exclusive multi-year brand licensing agreement with Microsoft Corporation.

As part of the new deal, Samsill will manufacture, market and sell a broad assortment of computer bags and business accessories leveraging the Microsoft brand.

Microsoft will assist Samsill in the development of these products, focusing on making them relevant to the digital lifestyle.

Products will be distributed through retail and commercial channels including office and consumer electronics stores beginning the first quarter of 2007.

Hier hatten wir über sogenannte Geist- oder Waisen-Marken berichtet.
Laut Handelsblatt Bericht hier erleben wir nun erneut ein Revival:

“Aus Karstadt Kompakt wird Hertie

Die monatelangen Spekulationen, wie denn die Karstadt-Kompakt-Warenhäuser künftig heißen werden, haben ein Ende. Der Namensfavorit hat sich durchgesetzt.

„Karstadt Kompakt heißt künftig Hertie“, sagte am Donnerstag in Düsseldorf der Vorsitzende der Karstadt-Kompakt-Geschäftsführung, Kay Hafner. Umfragen hätten dem Namen einen hohen Bekanntheitsgrad und erhebliche Sympathiewerte bestätigt, sagte er.

Im Sommer 2005 hatten die britische Immobiliengruppe Dawnay Day und der auf Einzelhandel spezialisierte britische Sanierer Hilco insgesamt 74 kleinere Warenhäuser von Karstadt-Quelle übernommen. Die Käufer haben die Häuser seitdem unter dem alten Namen „Karstadt“ fortgeführt. Allerdings war schon bei der Übernahme vereinbart worden, dass Karstadt Kompakt sich bis spätestens 2008 umbenennen muss, um von den verbliebenen, großen Karstadt-Warenhäusern unterscheidbar zu sein.

Mit dem Kauf der kleinen Warenhäuser hatten die Investoren auch die Rechte an dem alten Warenhaus-Namen „Hertie“ übernommen. Dieser war durch die Übernahme von Hertie an Karstadt-Quelle gefallen.

Hertie geht auf den jüdischen Unternehmer Oskar Tietz zurück, der 1882 in Gera sein erstes Geschäft eröffnete. Im Zuge der so genannten „Arisierung“ während der Nazi-Herrschaft musste Tietz seine Kaufhäuser abgeben und den Namen ändern. Abgeleitet aus dem Namen seines Onkels Hermann Tietz entstand damals „Hertie.“ 1994 wurde Hertie vollständig von Karstadt übernommen.

…

Ab Frühjahr sollen die Verkaufsflächen auch von den Lieferanten, beispielsweise Lekkerland, bewirtschaftet werden. Dieses Modell, wonach ein Kaufhaus als „Vermieter von Marken“ auftrete, sei in Großbritannien an der Tagesordnung.”

Auch in den USA sind sogenannte “Concessions” schon seit über 10 Jahren üblich.

Markeninhaber mieten Kaufhausflächen und bewirtschaften sie allein oder mit dem Kaufhaus. Die Miete setzt sich zumeist aus einem fixen Preis pro Quadratmeter und einer Umsatzbeteiligung zusammen.

Businesswire reports here:

“Calvin Klein, Inc. Announces Licensing Arrangement for Golf Sportswear Line

Men’s and Women’s Golf Apparel and Accessories to Launch for Holiday 2007

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, today announced that it has entered into a licensing arrangement to manufacture and distribute a new line of men’s and women’s golf apparel and accessories under the white label ‘Calvin Klein Golf’ brand name.

Slated to launch at retail for Holiday 2007, the line will be previewed this week at The International PGA Merchandise Show, beginning January 25 at the Orange County Convention Center in Orlando, Florida. Additionally, the licensee will operate a dedicated Calvin Klein Golf showroom within their sales offices in New York City and maintain a team of 12 regional managers throughout the USA.

In order to maintain a selective distribution, the line is slated to launch in approximately 250 of the top golf specialty stores including country clubs and resorts throughout the United States within the first year. The distribution may be broadened for the Spring 2008 season to include additional US doors and openings within key international markets.

Working under the direction of Kevin Carrigan, Creative Director for ck Calvin Klein and Calvin Klein, the new line will uphold the modern aesthetic of the Calvin Klein white label brand. The offering will be a very focused knit-driven line which will include layering tops, sweaters, pants, shorts, and outerwear, complemented by golf accessories and footwear.

…

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits and fragrances, as well as products for the home.

Phillips-Van Heusen Corporation is one of the largest clothing companies in the world. It owns and markets the Calvin Klein brand worldwide. It is the largest shirt company in the world and markets a variety of products under its own trademarks, Van Heusen, Calvin Klein, IZOD, Arrow, Bass, and G.H. Bass and Co., and its licensed trademarks, Geoffrey Beene, Kenneth Cole NY, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J.Trump Signature Collection, and JOE Joseph Abboud.

The licensee markets and produces branded consumer products for men, women, and children. The company holds exclusive licenses with Alexander Julian Colours, Alexander Julian Private Reserve, and Geoffrey Beene.”