Brand News

Profilo-Telra revitalizes the Telefunken brand with announcement of Pan-European licensing deal

Profilo-Telra, Europe’s third largest TV manufacturer, today announced a pan-European deal to license the Telefunken brand from Telefunken Licenses GmbH.

Profilo-Telra will combine its expertise in manufacturing consumer electronics products with the heritage of the Telefunken brand to deliver market leading products across Europe.

Telefunken is a pioneer in the electronics sector, responsible for over 20,000 patents and is particularly well-established in the television market.
The Telefunken brand is widely recognized among consumers and professionals as a sign for premium quality products.

Profilo-Telra has been manufacturing consumer electronics products for companies such as
Sony, Matsushita, Thomson and Philips as well as large retailers’ private labels since 1970.

The first Telefunken products from Profilo-Telra will be launched at IFA, Berlin. New launches will include Digital Wireless Flat TVs, unique six-colour DLP (Digital Light Projector) TVs, full HD TVs and unique four and five primary colours LCD TVs.

WWD reports: The Diesel world keeps growing.

After fragrances, eyewear, accessories and jewelry, the Italian apparel company has signed a four-year licensing agreement for the production and distribution of a line of innerwear and beachwear for women and men called Diesel Intimate.

“Today, underwear is an essential element of an individual’s style,” said Renzo Rosso, Diesel’s founder. “It’s not something that should always be hidden, but something that can truly enhance an outfit. Branded underwear plays an important role; that’s why we decided to develop a collection in line with Diesel’s style: original, innovative and unique.”

The collections, which will be designed in-house, will bow for spring 2007. This is the first innerwear license for Diesel, which previously created just a few underwear pieces with some of the company’s producers. “The consensus we received drove us to create a real business division,” said Rosso. “It’s an ambitious project, through which we expect to increase our current business fivefold by 2010.”

This is a new Diesel division within the group, with a team of 20 people and a dedicated budget for communications and advertising.

The collection will be in line with Diesel’s distribution and will be available in the more than 320 Diesel stores around the world, department stores that carry Diesel and selected innerwear boutiques.

The collection will comprise 90 women’s models and 70 men’s, ranging from sexy styles to everyday items.

Die Absatzwirtschaft berichtet hier:

Eine britische Studie erklärt “Brand-Hijacking” auf Suchmaschinen zu einem rasant wachsenden Problem.

Danach kaufen Firmen Wörter, Sätze oder Markennamen ihrer Konkurrenten, um Internetsurfer auf die eigene Seite umzuleiten.

In den USA führte diese Problematik bereits zu Klagen gegen Google, die die Gerichte allerdings abgewiesen haben. Die Kläger beanstandeten, dass die Suchmaschine Unternehmen nicht daran hindert, registrierte Markennamen ihrer Konkurrenten als Keywords zu kaufen.

In Frankreich musste Google bereits Strafe zahlen, da Google durch sein Pay-Per-Click Service AdWords ermöglicht, gezielt Werbung für direkte Konkurrenten der gesuchten Marke anzuzeigen.

Google AdWords gibt Unternehmen mit geschützten Markennamen nun die Möglichkeit, ihre Konkurrenten daran zu hindern, die Marke in den Werbetext aufzunehmen. Allerdings müssen die Inhaber der geschützten Marke Google ausdrücklich dazu auffordern, dies zu tun. Diese Änderungen in den Geschäftsbedingungen erfolgte vor einem Jahr, als der Designer Louis Vuitton gegen die Suchmaschine klagte.

Vor kurzem bestätigte ein Berufungsgericht das Urteil aus dem Vorjahr. Google musste 300.000 Euro Strafe zahlen.

Parfums Azzaro has signed a long-term partnership agreement with The Porsche Design Group, a subsidiary of the famed car maker that produces Porsche brand accessories, to create and distribute men’s fragrances.

The first Porsche scent under the new fragrance brand is expected to be introduced in early 2008. It will be sold through the distribution network of Groupe Clarins, Parfums Azzaro’s owner.

The partnership is the latest in a fleet of beauty-carmaker deals.
Lotus recently signed on Distinguished Fragrance Brands Ltd. and Riviera Concepts creates Hummer fragrances.

WWD reports:

Furla is expanding the firm’s product offering with its first watch license.

The Bologna, Italy-based leather goods firm had outside manufacturers produce a limited number of branded timepiece styles, but has now signed a three-year agreement to roll out a full line.

The licensee said in a statement that it anticipates the Furla watch line will have sales of 12 million
Euros, or $15 million at current exchange, by 2008.

Retail prices for the line, which is set to bow for fall, will range from $100 to $265.