The European Patent Office EPO published a study about the greater success of IP rights holders, compared to companies without IP.
Rights holders have higher revenues per employee and pay higher salaries and wages.
You can find the study here:
Brand News
EPO – Erfolg von Besitzern immaterieller Vermögenswerte
Das Europäische Patentamt EPO veröffentlicht eine Studie zum Erfolg von Marken und Patent Besitzern. Diese erzielen laut der Studie höhere Pro-Kopf-Erlöse und zahlen höhere Löhne und Gehälter.
Die Studie auf Englisch finden Sie hier:
Henkel Brands
Henkel announced to divest some of its brands.
Besides its top brands – Persil, Schwarzkopf, Loctite – Henkel owns dozens of extraordinary brands of household products, personal care, and industry.
The brands for sale represent about €500 Mill in annual revenues.
Henkel Marken
Henkel gab jüngst bekannt, sich von Marken trennen zu wollen.
Neben den Top Marken – Persil, Schwarzkopf, Loctite – gehören Henkel rund zwei Dutzend teils herausragende Marken aus Haushalt, Bodycare, sowie Industrie.
Die zum Verkauf stehenden Marken generieren einen Umsatz von rund 500 Mio Euro.
Birkenstock for sale
According to media like Reuters and Handelsblatt, Birkenstock is for sale.
CVC Capital, formerly Citigroup Venture Capital is named as a potential buyer. CVC invested already in Breitling and Samsonite, Formula 1 and Douglas.
Supposedly, L Catterton is interested too now. It is a cooperation of LVMH, the family holding Arnault, and Catterton, which invested among others in Pepe Jeans and Peleton.
Birkenstock aims for a valuation of 4-4.5B Euros, approximately six times annual sales.
The brand has been licensed too.