Brand News

In a rare move, LVMH – usually known to buy, grow, and hold on to brands – is selling Donna Karan and DKNY, reports say.

The buyer is G-III Apparel Group, Ltd. With the exception of its G. H. Bass brand and a Karl Lagerfeld joint venture, G-III mostly is a licensee. Its licenses are from brands such as Calvin Klein, Tommy Hilfiger, Kenneth Cole, Cole Haan, Guess?, Jones New York, Ellen Tracy, Levi’s, and Dockers. It is involved also with the NFL, NBA, MLB, NHL, and colleges and universities.

The purchase price for Donna Karan International, Inc., parent of the Donna Karan and DKNY brands, will be US$ 650 million.

Donna Karan and DKNY have a colorful history, not entirely free from trouble. The brands have licenses in various categories like legwear, menswear, kidswear, eyewear, sleepwear, underwear, watches, home textile, fragrances, and porcelain.

VF Corp verkauft seine Modemarken 7 For All Mankind, Splendid und Ella Moss.

Der Käufer ist Delta Galil Industries, der Kaufpreis beträgt 120 Millionen US Dollar.

Zusammen generieren die drei Marken 344 Millionen US Dollar Umsatz und 5,8 Millionen US Dollar Profit.

Delta Galil besitzt unter anderem die Marke Schiesser, ist der exklusive Lizenznehmer für alle Puma Produkte in Israel sowie Lizenznehmer von Marken wie Lucky Brand, Columbia, Lacoste und Kenneth Cole.

Perfetti Van Melle vergab eine Lizenz für Eis unter seiner Marke Chupa Chups.

Der Lizenznehmer ist Unilever, Produkt-Launch ist in 2016.

VF Corp sold its fashion brands 7 For All Mankind, Splendid, and Ella Moss.

The buyer is Delta Galil Industries, the purchase price US$120 million.

Collectively the brands stand for to US$344 million in sales with US$5.8 million in profit.

Delta Galil owns Schiesser among other brands, is the exclusive licensee for all Puma products in Israel, and is a licensee of Lucky Brand, Columbia, Lacoste, and Kenneth Cole.

Perfetti Van Melle signed a license for ice cream under its Chupa Chups brand.

The licensee is Unilever, launch is in 2016.