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In its core business, meetings, Weight Watchers is facing competition from the internet. There are plenty of apps and fora for dieting and healthy living and calorie count. That makes the licensing business for food and beverages even more important.
From the licensee Mom Brands comes a line of cereals, launched in the USA in 2014, now rolled out nationwide.
adidas licensee/co-brand Monster adds to the headphone collection.
The adistar Bluetooth ACT by Monster is part of micoach fitness devices.
Laura Ashley, which started in textile, signed a new license for table cloth.
Licensee is Beatrice Home Fashions, which already holds a Laura Ashley license.
Weight Watchers leidet unter Mitgliederschwund. Zum Abnehmen oder für gesunde Ernährung gibt es inzwischen Apps, Foren und zahlreiche Anlaufstellen im Internet. Um so wichtiger sind für Weight Watchers die Produktlizenzen.
In den USA sind seit Oktober 2014 Frühstücks-Cerielien auf dem Markt.
Lizenznehmer ist Mom Brands.
